ANNICA NILSSON

As the Sr Director Account Management for Strategic Accounts in the EMEA region at IDeaS, I work in a high-performing team to optimize client relationships and drive strategic growth.

• My responsibilities focus on maintaining the relationship on Executive Management level, ensuring client satisfaction, and delivering tailored solutions to meet their evolving needs.

• This role required a keen focus on existing customer relations and data analysis to identify opportunities for growth and expansion within the EMEA market.

• Developed and executed customer retention strategies to maintain strong partnerships and achieve revenue growth.

• Analyzed data to identify trends and opportunities, leading to the development of targeted client solutions.

• Collaborated with cross-functional teams to ensure seamless delivery of services and solutions.

• Leveraged strong analytical thinking to drive data informed decision, leading to improved outcomes for clients.

• Effectively managed and grew strategic accounts, driving sustainable growth and enhancing client satisfaction.

The Key Account Team was chosen to lead the organization in realizing the Centre of Excellence vision, focused on establishing consistent, consultative partnerships with top clients to foster long-term relationships and drive growth for both the customer and the company.

• Managed key client relationships, ensuring high levels of customer satisfaction and retention.
• Senior Support to the Key Account customers, providing consulting service based on performance providing recommendations to optimize results based on customers goals and objectives.
• Regular negotiations on commercial agreements (Renewals) and conduct regular bilateral Account Business Review Meetings.
• Build and lead cross functional teams that are able to anticipate and deliver solutions to meet our strategic customer's business plans
• (Pre-pandemic) 20-30 % travel for client meetings and participation on Travel Conferences, and industry events

• Responsible for overall tracking of Marketing Agreements, with minimum annual budget investment of 50K. (Majority Key Accounts)
• Deliver support to sales and account team for GDS Media Renewal process.
• Analyzing process and monitoring metrics in order to increase sales through the GDS Media products whilst also giving support to the product and marketing team.
• GDS Technical Account Manager for EMEA – Actively engaged in strategic calls and meetings with stakeholders to ensure strong partnership and seamless collaboration with the Product team, fostering transparency for operational teams.
• Conducted quarterly reviews of the GDS Product roadmap, tracking development progress and enhancement requests.

Manager of the GDS and BI team, with a total of 6 team members

• Responsible of the GDS and BI Department, on-boarding and activation process for new and existing customers.
• Renewal and migration planning.
• Internal Support for Sales and Product stakeholders (BI and Demand products)
• Close collaboration with the global product team to identify and develop new business opportunities on both GDS channels and for Travelclick's BI products
• Drive a strategic planning and continues improvements on internal processes
• Support Cross-sell and up-sell trough leveraging every product / opportunity to new and existing clients subscribing to the BI Report and GDS Marketing products

• Supervisor in the NH Hotels centralized GDS Department, with a total of 5 team members
• Monthly updates of the strategy execution, sales and marketing investments
• Negotiating and strategy planning of Marketing and merchandising product on GDS Channels.