Annalisa Conti
La Coruña
Summary
Passionate and dynamic leader with 20yrs expertise in buying, Merchandising and Collection
Passionate and dynamic leader with 20yrs expertise in buying, Merchandising and Collection
Passionate and dynamic leader with 20yrs expertise in buying, Merchandising and Collection
Overview
20
20
years of professional experience
Work History
Zara Woman Head of Design
Inditex
A Coruña
02.2022 - 02.2024
- Managing a team of 50 people comprising design, garment technicians, developers and trend forecast
- Overseeing the process for the creation and proposal of weekly collections, meeting all the needs of the head of department and buying department
- Overall volume of collection 18M pieces with a yearly turnover of xxxM
- Collaboration with various freelance external Consultants
- Building Relationships and providing inputs with core suppliers for fabrics, taking active part in the selection of the fabrics for production
- N-4 to the CEO of the company
Zara Woman Collection Manager
Inditex
A Coruña
02.2016 - 02.2022
- Coordinated the work of a team of 5 Buyers, 9 Designers, 8 patternmakers in the planning, execution and management of the collection
- Collection budget comprised 18M pieces resulting in a double digit growth and representing 45% sales of the Zara Woman Department
- Collection development trips to strategic Purchasing markets; Continuous Market Research to ensure the product range of collection and competitiveness in the market
Zara Woman Studio Collection Buyer
Inditex
A Coruña
03.2013 - 01.2016
- Responsible for the purchase and follow up of the seasonal campaign collections lead by external consultants (works with Marie Amélie Sauvé, Jane How and Francesca Burns) which represented the seasonal Image for the Brand
- Streamlining all the work flow processes, between the Studio, suppliers and all internal departments involved
- Management of 6 people with a collection volume of around 800K pieces per year comprising all type of categories
Brandmanager for Shoes and Bags
Inditex Tempe
Alicante
08.2009 - 02.2013
- Selection and leading of a creative and multidisciplinary team of 20 people (including designers, buyers and production divisions for shoes and bags)
- Managing the seasonal strategic plan along with revenue and profitability annual goals with a yearly turnover of 260 styles in shoes and 130 in bags.
- Involved in the re-structuring process of the brand to maximize profits which resulted in increasing their gross margin of 10% in one year
- Key Role player in the setting up of the brand´s product positioning, overseeing the collection structure and managing the complete value chain of a collection adapting it to "target Customers"
Senior Buyer Shoes
Inditex Tempe
Alicante
03.2008 - 07.2009
- Development of Collection structure, pricing strategy and selection of collection to reach the seasonal budget of 2M pieces
- Coordinating and overseeing all the different development, purchasing and production calendars in all different platforms (Brasil, China and India) adapting to local capacity and production restrains
- Negotiation, building relationships with key suppliers, handling volumes
ZARA Señora Coordinator International Product Management Team
Inditex Tempe
Alicante
09.2007 - 03.2008
- Coordination of the international team of 6/8 product managers in Marketing & Sales
- Role of active link and filter in between the departments involved in the creation and distribution of the collections in Central/East and northern Europe
- Commercial training of the Product Managers, Regional Directors and the Store personnel
ZARA Señora Product Manager Central, Northern & Eastern Europe
Inditex Tempe
Alicante
08.2004 - 09.2007
- Management of the product mix, development of pricing strategies adapted to the market and building strong relationships with the assigned markets
- Ensuring the sales of the seasonal budgets
Sales Coordination/Operational Marketing
Parfums Christian Dior
10.2003 - 10.2004
- Assistance in the coordination of a 35 salespersons team and 15 Counter sales points.
- Analysis of “sell-in-data” and daily turnovers as well as monthly sale reports.
- Using all Marketing skills for promotions, product launches and seasonal campaigns
Education
Masters in International Economics -
ESCP-EAP
Oxford 01.2004
BSc (Hons) Business Economics - Economics
Queen Mary And Westfield College
London01.2002
A Levels -
Dean Close School
Cheltenham01-1999
Bachelor of Science - International Marketing
Universita’ Bocconi
Milan01-2002
Mittlere Reife Zeugnis - Undergraduate
Wilhelm-Dörpfeld-Gymnasium
Wuppertal 01-1998
Skills
- Collection Planning
- Product Development
- Atelier/Studio Management
- Strong attention to detail and quality
- Passionate Teamplayer
- Management and Leadership skills
- Strong entrepreneural Skills
Languages
Italian
First Language
German
Proficient (C2)
C2
English
Proficient (C2)
C2
Spanish
Proficient (C2)
C2
Accomplishments
- Ader Error
Timeline
Zara Woman Head of Design
Inditex
02.2022 - 02.2024
Zara Woman Collection Manager
Inditex
02.2016 - 02.2022
Zara Woman Studio Collection Buyer
Inditex
03.2013 - 01.2016
Brandmanager for Shoes and Bags
Inditex Tempe
08.2009 - 02.2013
Senior Buyer Shoes
Inditex Tempe
03.2008 - 07.2009
ZARA Señora Coordinator International Product Management Team
Inditex Tempe
09.2007 - 03.2008
ZARA Señora Product Manager Central, Northern & Eastern Europe
Inditex Tempe
08.2004 - 09.2007
Sales Coordination/Operational Marketing
Parfums Christian Dior
10.2003 - 10.2004
Masters in International Economics -
ESCP-EAP
BSc (Hons) Business Economics - Economics
Queen Mary And Westfield College
A Levels -
Dean Close School
Bachelor of Science - International Marketing
Universita’ Bocconi
Mittlere Reife Zeugnis - Undergraduate
Wilhelm-Dörpfeld-Gymnasium
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