ANNA RYZHKOVA

• Managing a team of affiliate managers

• Planning and executing performance marketing strategies to drive traffic to in-house gambling products

• Collaborating with product, analytics, and tech teams to enhance user flow and retention

• Recruiting, training, and mentoring team members;

• Overseeing budgets, financial planning, and team KPIs

• Stay updated with industry trends, competitor strategies, and new traffic sources.

- Affiliate Manager – Product (Gambling)

November 2024 - February 2025

• Work closely with existing partners to create and manage successful affiliate campaigns.
• Working with all traffic channels such as: SEO, Facebook, PPC, UAC, ASO, TG, influencers.
• Monitor affiliate performance, analyze KPIs.
• Use of partner software: platforms, CRM, trackers, to monitor performance, optimize results and ensure the satisfaction of our partners.
• Prepare regular performance reports and share insights with management.

• Searching and attending new partners.
• Optimizing partnerships: Enhancing collaboration with existing partners, developing proposals to increase their activity and profitability, including customer needs analysis.
• Reporting: Preparing regular reports

• Managed full process of loading cereals, including communication with clients, laboratories, other departments, invoicing, issuance of relevant documentation.

• Actively seeked potential clients.
• Sales and Consultation: Offered clients logistics services and solutions.
• Reporting: Prepared, analyzed and presented sales reports.

• Reviewed, analyzed, vivificated and proceeded of incoming shipping information.

• Consumer needs definition.
• Active communication with customers to promote new products.