Anna Pollard
Summary
Experienced Senior Account Manager with a proven track record of driving growth for small and medium-sized businesses through effective Google Ads optimization. Demonstrated the ability to develop and implement customised strategies that align with clients' business and marketing objectives. Recently, completed a degree in User Experience (UX) Design, and am eager to integrate these skills with marketing expertise to drive impactful business results.
Overview
5
5
years of professional experience
Work History
Senior Account Manager
Google Ads - Teleperformance
2021.11 - Current
- Built strong relationships with UK/Irish SMEs, and collaborated to craft effective advertising strategies that aligned with specific business objectives.
- Leveraged industry resources and account data analysis to identify optimizations and suitable campaign types for specific marketing goals. This resulted in tailored full-funnel Google Ads strategies that helped maximise advertiser return on investment.
- Proficient in all aspects of the Google Ads platform, including campaign creation, bidding, targeting, and analytics.
- Maintained expertise through ongoing Google Ads training, ensuring latest updates and best practices were applied to client’s campaigns
- Managed a portfolio exceeding 120 accounts quarterly, generating £1-2 million in revenue.
- Regularly evaluated campaign performance, suggesting strategies to consistently improve results
- Led and mentored junior team members in account management and daily workflow
Customer Solutions Specialist
Emerald Contact Centre
2020.01 - 2020.10
- Delivered exceptional customer service and sales via inbound phone calls
- Exceeded targets as well as customer expectations
- Utilized in-depth product knowledge to personalized solutions for each customer
- Effectively managed high call volume on a daily basis.
- Demonstrated professionalism and efficiency under pressure
- Collaborated with specialists to resolve complex customer inquiries
Education
PgDip/MA - UX Design
Dun Laoghaire Institute Of Art Design + Technology
Dublin05.2024
Certificate - UX Design and Front End Development
Dublin Institute of Design
Dublin, Ireland05.2021
Bachelor of Arts - English and History
University College Cork
Cork, Ireland05.2019
Skills
- Google Ads
- Account Management
- Content Strategy
- Customer Relations
- Business Development
- UI Design
- User Research and Strategy
- Wireframing
- Prototyping
Details
+353 833797703
annapollard3@gmail.com
Timeline
Senior Account Manager
Google Ads - Teleperformance
2021.11 - Current
Customer Solutions Specialist
Emerald Contact Centre
2020.01 - 2020.10
PgDip/MA - UX Design
Dun Laoghaire Institute Of Art Design + Technology
Certificate - UX Design and Front End Development
Dublin Institute of Design
Bachelor of Arts - English and History
University College Cork
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