Anna Malet

Founded and led the Global Category Management for Poly Support Services

Achievements:

• Grew Video attach rate +15ppt in 2 quarters after +1 year of declining or stagnant results in attach
• Created global category from scratch, defining RACI, initiatives, governance with regional categories and mentoring junior and new Poly services category leads
• Led the integration of Poly support services into Amplify compensation plan for Partners, delivered training to large audiences, delivered competitive battle-cards to equip sales teams.
• Maintained P&L GM% by leading US tariff-related pricing analysis & pricing adjustments

Led a global product management team, responsible for defining the software strategy and delivery for the Large Format Printing Business, for both Office and Graphics segments.

Achievements:

• Successfully launched the software and security portfolio for 4 printer models, improving printing experience with 25% fewer reprints, and reducing printer management time by up to 3 hours per week.
• Boosted the business long-term forecast with 5 new business opportunities, bringing more than $8M projected incremental gross margin in a 5-year span.
• Contributed to a customer-centric and data-driven approach, with more than 300 customer interactions across the team and +15 operational reviews to management.

• Designed and executed the first ink-as-service pilot for HP Large Format Printers. Pivoted 3 times, doubling CTR% and increasing attach rate to +15% in 6 months.
• Oversaw the delivery of the first Large Format contractual portfolio, and presented it to +100 channel partners. Contractual sales became 51% of their revenue in 2 years.

• Defined and delivered a roadmap of improvements for the contractual monitoring software, doubling attach rate during the first year, and supporting $30M worth of sales.
• Unlocked a +$20M opportunity by leading the integration of Large Format Printers with HP Managed Print Services organization systems and infrastructure.

• Led multi-market research initiatives with Chinese businesses, resulting in the identification of a new printing concept and an incremental revenue of $20M per year.
• Diagnosed reasons driving loss of market share in a specific product, and identified readjustments to do to reverse the trend. The product's market share increased by 3.7 points worldwide three months later.

• Formulated and implemented guidelines, media plan, and budget to enhance brand awareness and engagement for the Manufacturing Business Unit, through strategic partnerships in Associations and trade bodies.