Anna Kachur
Madrid
Summary
Passionate Brand Visionary and entrepreneur with exceptional leadership and people skills. Thrives on building relationships and improving systems. Professional and hardworking.
Overview
7
7
years of professional experience
Work History
Founder, Brand Strategist
Laft
London, United Kingdom
06.2025 - Current
- Conducted competitor analysis to identify gaps and opportunities in the market.
- Analysed market trends and customer insights to inform product development and positioning.
- Managed product launches, coordinating efforts across departments for seamless execution.
- Coordinated with external agencies for the production of marketing materials, ensuring brand consistency.
- Led cross-functional teams in the execution of marketing campaigns, achieving targeted objectives and metrics.
- Developed and implemented comprehensive brand strategy, enhancing company image and market presence.
- Kept active presence within industry through regular networking, marketing and promotional activities.
- Made high-level decisions to implement company policies and strategies, improve procedures and grow revenue.
- Managed all aspects of product development, from design to overseeing development, quality assurance and deployment.
- Cultivated strong industry relationships to promote services and improve business operations.
- Negotiated contracts with suppliers, contractors and partners, establishing robust and reliable supply chains and product distribution networks.
Freelance Brand Strategist
Laft
London, United Kingdom
09.2019 - Current
- Crafted compelling content for various platforms, strengthening brand voice and message.
- Created customer awareness of goods, services and special promotions with creative advertising strategies.
- Established brand partnerships, leveraging collaborative opportunities for growth.
- Analysed customer feedback, adapting strategies to meet evolving market demands.
- Identified market gaps for new and updated products and services.
- Analysed market trends and demand to develop accurate pricing strategies.
- Monitored consumer patterns, anticipating changes and maintaining marketing strategy relevance in a dynamic landscape.
- Streamlined internal processes for content creation and distribution, increasing team productivity.
- Wrote copy for advertisements, email communications and media used in advertising.
Education
Bachelor of Arts - Business Management
Dublin Business School
Dublin Ireland 01-2010
Skills
- Brand development
- Market analysis
- Strategic decision-making
- Contract negotiation
- Strategic partnerships
- Partnership building
- Creative problem solving
- Visionary leadership
- Innovative thought leadership
- Entrepreneurial mindset
- Executive communication
- Influential communicator
- Leadership excellence
- Integrity and ethics
Languages
English
Proficient
C2
Russian
Advanced
C1
Hebrew
Advanced
C1
Interests
- Neuroscience
- Collective consciousness
- Human development
- Psychology
- Art
Accomplishments
- Kindite — Brand strategy, narrative & identity direction that raised $4M
- Luminate — Brand strategy, narrative & identity direction which was acquired by Symantec
- Zoneee — Brand strategy, identity & narrative helped early adoption and market positioning 30% of toal market in 6 months
Timeline
Founder, Brand Strategist
Laft
06.2025 - Current
Freelance Brand Strategist
Laft
09.2019 - Current
Bachelor of Arts - Business Management
Dublin Business School