ANITA KALUMBI CASSOVA
Sevilla
Summary
Experienced and dynamic marketing and operations leader with a strong background in digital marketing and strategic management. Demonstrated success in driving revenue growth and expanding market share through innovative campaigns and effective team leadership. Skilled in managing large portfolios, optimizing CRM systems, and elevating brand recognition across diverse markets.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
Work History
Director of Marketing and Operations
DUKAN INTERNATIONAL
01.2020 - Current
- Company Overview: Dukan International
- Increased annual digital ad revenue by $500,000 through targeted SEO and social media strategies
- Boosted customer retention rate to 85% by enhancing brand loyalty programs and engagement initiatives
- Managed over 50 marketing campaigns annually with a total budget of $2 million
- Oversaw marketing operations at 25 retail locations across Spain with a staff of 100
- Improved market share by 15% through innovative product launches by implementing comprehensive market research
- Enhanced sales forecast accuracy by 10% by optimizing CRM systems and data analytics processes
- Established a comprehensive social media presence, increasing brand visibility and fostering meaningful customer interactions.
- Optimized email marketing campaigns through segmentation strategies, increasing open rates and click-throughs while reducing unsubscribes.
- Expanded market share by identifying and pursuing new target audience segments through tailored marketing efforts.
- Streamlined operations processes, resulting in reduced costs and increased efficiency throughout the department.
Marketing director of shop in shop
Noble group
01.2019 - 01.2020
- Increased in-store sales by 25% through strategic partnership initiatives
- Boosted online sales conversion by reducing customer journey time by 15%
- Managed 10 major product launches with budgets totaling $5 million
- Oversaw a portfolio of 50 retail locations, coordinating all marketing activities
- Improved brand recognition by 40% by launching targeted social media campaigns
- Enhanced customer engagement by 30% by implementing personalized marketing strategies
Director of Dukan brand marketing & key accounts sales
Noble group sa
01.2019 - 01.2020
- Preparing Annual marketing plan, Q1, Q2, Q3, and Q4:
- Digital marketing, traditional Marketing, In store branding, BTL and ATL
- Review and coordinate in store merchandising and layouts
- Prepare and plan marketing Budgeting as well Return on Investment
- Leading and Coordinating the Creative and Design team Propose and guide management on new product development
- Lead the executive marketing team and sale group brands product managers
- Prepare media management plan annually
- Coordinate the seasonal in store and field marketing strategies for the implement
- Lead the training of 80 retail front line staff and promoters team leaders
- Plan and project the annual imports and exports buying for the brand
- Advise management on which products we could add to the line that will contribute to market share
- Plan expansion plan set targets for the store managers and control effectiveness
- Event management planning and execution
- Photo-shoot campaign management and brand ambassador selections
- Negotiation and manage all the Digital platforms
- Lead the digital media manager and guide her on how to handle digital problems
- Lead and coordinate the public relations offers
- Ensure that the invested resources bring the expected return on investment by managing sales, margins and market share of the brand portfolio
- Ensure the long-term equity and relevance of the brand portfolio by managing brand strategy, positioning, development & extensions, and communications
- Ensures the company capitalizes on opportunities in the market in order to remain ahead of the competition
- Manage the margin of Dukan brand in alignment to the set target
- Manage the positioning of Dukan brand within the Angola market to ensure brand competitiveness as well as meet set target
- Responsible for developing and implementing the category and brand strategy including pricing Dukan brand
- Ensure CRS alignment of the brand to the Angolan communities
Marketing director
Artos africa
01.2016 - 01.2018
- Spearheaded a campaign resulting in a 15% increase in market share within the first year
- Enhanced customer engagement, driving a 25% growth in lead generation
- Managed a portfolio of over 50 products, coordinating promotional activities for each
- Oversaw a marketing budget of $5 million, allocating resources across multiple channels
- Boosted social media presence by increasing followers by 40% through targeted content strategies
- Achieved a 30% increase in conversion rates by optimizing the online user experience
Skills
- Strategic Marketing Leadership
- - Digital Marketing Strategies
- - Team Management -
- Brand Development -
- CRM Optimization
- Brand Awareness
- Brand Building
- Brand Management
- Brand Marketing
- Brand Strategy
- Budgeting
- CCNA
- Cisco
- Content Marketing
- Content Strategy
- Conversion Rate Optimization
- Lead Generation
- Market Analysis
- Portuguese
- Routing
- Sales Forecasting
- SEO
- Social Media Advertising
- Strategic Management
- Strategic Planning
- Team Building
Languages
English
Portuguese
Spanish
Training
- Digital Marketing and Brand Building, Sevilla, Spain
- Strategy and Operations, Berlin, Germany
- International Business and Economics, University of Liverpool
- Human Resource Management, Germany
- Finance & Accounting for Marketing, Germany
Passions
- Social Corporate Responsibility
- Travelling
- Sport
- Different Cultures
- Diplomacy
Education
Master of Science - MANAGEMENT
LIVERPOOL UNIVERSITY
UNITED KINGDOM 02.2019 - 07.2021
Timeline
Director of Marketing and Operations
DUKAN INTERNATIONAL
01.2020 - Current
Master of Science - MANAGEMENT
LIVERPOOL UNIVERSITY
02.2019 - 07.2021
Marketing director of shop in shop
Noble group
01.2019 - 01.2020
Director of Dukan brand marketing & key accounts sales
Noble group sa
01.2019 - 01.2020
Marketing director
Artos africa
01.2016 - 01.2018
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