Summary
Overview
Work History
Education
Skills
Languages
Timeline
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ANITA DEKANIC

Las Palmas de Gran Canaria

Summary

Multilingual marketing professional with expertise in cross-cultural campaign management, content localization, and go-to-market strategies. Experienced in driving brand awareness and user acquisition through multi-channel marketing and culturally tailored messaging. Strong collaborator in remote teams, passionate about applying market insights to optimize product positioning, especially in the health and well-being sectors. Grounded in logotherapy principles, I bring a human-centered approach to communication and strategy development. Fluent in Spanish, English, and Croatian.

Overview

9
9
years of professional experience

Work History

FREELANCE ANTHROPOLOGY CONSULTANT

AnthroInsights Consulting
Las Palmas
03.2025 - Current
  • Applying anthropological expertise to explore cultural nuances and support content localization for Spanish-speaking audiences.
  • Assisting organizations in adapting communication strategies to better connect with diverse cultural and regional perspectives.
  • Conducting preliminary research on consumer attitudes and cultural trends relevant to the health and wellness sectors.
  • Collaborating with remote teams to enhance cross-cultural communication and awareness.

CAMPAIGNER, GLOBAL CAMPAIGNS

CitizenGO
02.2022 - 09.2023
  • Translated and culturally adapted English campaign materials for Croatian audiences, ensuring linguistic and cultural accuracy.
  • Edited and proofread multilingual marketing content, including emails, petitions, and web pages for quality consistency.
  • Managed content publishing and quality assurance on internal platforms, ensuring timely delivery without errors.
  • Collaborated with cross-functional teams to enhance campaign visibility and engagement across various channels.

INTERNATIONAL PROJECT MANAGER

European Association for Technical Communication (tekom Europe)
Stuttgart
01.2020 - 01.2022
  • Led cross-cultural communication initiatives to improve collaboration and engagement among European and international stakeholders.
  • Developed and executed social media strategies to expand brand visibility and community growth across European markets.
  • Organized webinars, roundtables, and conferences to enhance knowledge sharing, and foster professional networking.
  • Managed content creation and distribution across social channels to ensure consistent messaging and audience engagement.
  • Coordinated with national associations and committees to align strategic goals and support organizational growth initiatives.

REGIONAL DIRECTOR OF OPERATIONS

World Youth Alliance Europe
Brussels
11.2017 - 11.2018
  • Led multi-country stakeholder communications, and coordinated large-scale events to drive engagement across European institutions and policymakers.
  • Spearheaded marketing initiatives to boost brand visibility and market penetration through integrated online and offline campaigns.
  • Managed the regional annual budget and day-to-day financial operations, ensuring alignment with organizational goals and fiscal responsibility.
  • Fostered cross-border collaboration to optimize operations and build strategic international partnerships.
  • Directed communication strategies, optimizing digital platforms, including website and social media, to elevate outreach and campaign effectiveness.

JOURNALIST & EDITOR

Croatian Radiotelevision
Zagreb
09.2016 - 11.2017
  • Produced and edited high-quality radio and online content to increase audience engagement.
  • Conducted interviews and crafted compelling scripts for impactful multimedia storytelling.
  • Collaborated with editorial teams and web developers to enhance content quality and user experience.
  • Researched current events and trends to ensure timely and relevant news coverage.
  • Mentored junior reporters, supporting skill development in interviewing and storytelling techniques.

Education

DIPLOMA IN LOGOTHERAPY AND EXISTENTIAL ANALYSIS -

Viktor Frankl Institute of Ireland
Dublin
01.2019

CERTIFICATE IN THERAPY TECHNIQUES FOR ANXIETY, PHOBIAS AND OCD -

Viktor Frankl Institute of Ireland
Dublin
01.2017

MASTER OF ARTS - ETHNOLOGY AND CULTURAL ANTHROPOLOGY

Faculty of Humanities and Social Sciences - University of Zagreb
Zagreb
01.2013

BACHELOR OF ARTS - ARCHAEOLOGY

Faculty of Humanities and Social Sciences - University of Zagreb
Zagreb
01.2010

Skills

  • Multilingual communication: Spanish, English, Croatian, German
  • Go-to-market strategy
  • Market research and insights
  • Digital campaign coordination
  • Brand positioning and awareness
  • Partnership development
  • Product localization and management
  • Cross-functional collaboration

Languages

  • Croatian
  • English
  • Spanish
  • German

Timeline

FREELANCE ANTHROPOLOGY CONSULTANT

AnthroInsights Consulting
03.2025 - Current

CAMPAIGNER, GLOBAL CAMPAIGNS

CitizenGO
02.2022 - 09.2023

INTERNATIONAL PROJECT MANAGER

European Association for Technical Communication (tekom Europe)
01.2020 - 01.2022

REGIONAL DIRECTOR OF OPERATIONS

World Youth Alliance Europe
11.2017 - 11.2018

JOURNALIST & EDITOR

Croatian Radiotelevision
09.2016 - 11.2017

DIPLOMA IN LOGOTHERAPY AND EXISTENTIAL ANALYSIS -

Viktor Frankl Institute of Ireland

CERTIFICATE IN THERAPY TECHNIQUES FOR ANXIETY, PHOBIAS AND OCD -

Viktor Frankl Institute of Ireland

MASTER OF ARTS - ETHNOLOGY AND CULTURAL ANTHROPOLOGY

Faculty of Humanities and Social Sciences - University of Zagreb

BACHELOR OF ARTS - ARCHAEOLOGY

Faculty of Humanities and Social Sciences - University of Zagreb

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