ANGELA DE ROMAÑA
Summary
Proactive and achievement-oriented Marketing Manager bringing 13 years of marketing and leadership experience. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
17
17
years of professional experience
Work History
Product Marketing Manager
GLOBAL ALUMNI
07.2022 - Current
- Planned and executed events and marketing programs to increase qualified leads.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Communicated value and position to sales team and developed tools to support selling process.
Marketing Director
DOMINO'S PIZZA
01.2021 - 12.2021
- Aimed at achieving the KPIs of the Business through online and offline strategies ($15 MM annual operation).
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Created and managed marketing budget, ensuring maximized ROI.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Planning & Merchandising Manager
BELCORP
01.2020 - 01.2021
- Responsible for the management of the three cosmetic brands of the company in the Dominican Republic market ($40 MM)
- Leadership in strengthening digital channel strategies due to sales Covid impact.
- Executed in-season pricing strategies, promotions, and markdowns to reach financial targets.
- Analyzed trends and conducted research to determine seasonal merchandise direction.
Brand Planning Manager
BELCORP
01.2018 - 01.2020
- In charge of Design Thinking Workshops to identify new market opportunities.
- Collaborated with company leaders to support consistency and best practices.
- Worked closely with project managers to create project work scopes and schedules.
Head of Commercial Planning
BELCORP
01.2015 - 01.2018
- Leading the strategy of the cosmetic portfolio.
- Presentation of results to the board of directors
- Monitoring the market share in order to deploy the most relevant and valued strategies for them.
Category Manager
BELCORP
01.2010 - 01.2015
- Responsible for the development and execution of the strategies and pricing of the portfolio, as well as new product launches.
Commercial Planning Assistant
BELCORP
01.2008 - 01.2010
- Responsible for the planning and execution of the sampling strategy, sales materials and execution of inventory stock.
Market Researcher
IPSOS APOYO OPINIÓN Y MERCADO
01.2007 - 01.2008
- Responsible for the preparation of qualitative and quantitative market research studies that included the development of research material
Education
Digital Marketing Master -
ESIC BUSINESS SCHOOL
12.2022
CERTIFICATE - DIGITAL MARKETING STRATEGY
NORTHWESTERN KELLOGG
02.2021
Marketing Master -
ESAN BUSINEES SCHOOL - ESIC BUSINESS SCHOOL
12.2015
Business Administration -
UNIVERSIDAD DEL PACIFICO
12.2007
Skills
- Marketing Strategy
- Digital Marketing
- CRM tools (Hubspot/Salesforce)
- Design Thinking
- Agile Methodology Knowledge
- Microsoft Office
Languages
English
Advanced (C1)
Timeline
Product Marketing Manager
GLOBAL ALUMNI
07.2022 - Current
Marketing Director
DOMINO'S PIZZA
01.2021 - 12.2021
Planning & Merchandising Manager
BELCORP
01.2020 - 01.2021
Brand Planning Manager
BELCORP
01.2018 - 01.2020
Head of Commercial Planning
BELCORP
01.2015 - 01.2018
Category Manager
BELCORP
01.2010 - 01.2015
Commercial Planning Assistant
BELCORP
01.2008 - 01.2010
Market Researcher
IPSOS APOYO OPINIÓN Y MERCADO
01.2007 - 01.2008
Digital Marketing Master -
ESIC BUSINESS SCHOOL
CERTIFICATE - DIGITAL MARKETING STRATEGY
NORTHWESTERN KELLOGG
Marketing Master -
ESAN BUSINEES SCHOOL - ESIC BUSINESS SCHOOL
Business Administration -
UNIVERSIDAD DEL PACIFICO
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