Summary
Overview
Work History
Education
Skills
Timeline
STRENGTHS
ACHIEVEMENTS
Generic
Andrés de la Lama Godoy

Andrés de la Lama Godoy

Madrid

Summary

Experienced Revenue Marketing Manager driving pipeline and revenue through field, digital, and ABM programs across EMEA. Proven track record in cybersecurity and B2B tech, aligning marketing with sales to influence pipeline and scale high-impact campaigns. Currently leading marketing efforts in strategic regions including EMEA and APJ for a global cybersecurity company (Devo).

Overview

11
11
years of professional experience

Work History

EMEA Revenue Marketing Manager

Devo
12.2024 - Current
  • Led integrated field and digital marketing programs across EMEA, aligning closely with sales to drive pipeline and revenue growth.
  • Managed ABM strategy execution using Demandbase, prioritizing target account engagement and MQA conversion.
  • Oversaw regional event strategy, including industry trade shows, executive roundtables, and partner activations.
  • Drove collaboration with digital agencies to execute paid media, LinkedIn ads, and content syndication campaigns.
  • Owned campaign attribution, and ROI tracking via Demandbase and Salesforce.


Demand Generation - Field Marketing EMEA

Devo
07.2017 - 12.2022
  • Developed and implemented targeted regional marketing plans and campaigns integrating corporate programs with regional opportunities, such as field events, executive programs, tradeshows, industry associations, partner programs, and telemarketing
  • Established and maintained consistent communication with regional sales VPs, directors, field marketing peers, account executives, and inside sales teams
  • Coordinated EMEA demand creation and lead generation efforts to generate qualified sales leads
  • Forecasted, measured, and analyzed the impact of marketing programs on sales cycles, creating and utilizing reports and dashboards to track campaign progress and regional success
  • Collaborated with sales teams to secure buy-in, understanding, and active participation in marketing initiatives
  • Managed and optimized the marketing budget for the region
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.

Social media & marketing coordinator

Logtrust
12.2014 - 07.2017
  • Expertise in planning and executing successful events with meticulous attention to detail.
  • Skilled in budget management, vendor negotiations, and on-site coordination.
  • Proficient in developing strategic marketing and communication plans aligned with business goals.
  • Analytical approach to identifying opportunities for brand positioning and engagement.
  • Effective relationship building with clients, media contacts, influencers, and partners.
  • Skilled in leveraging connections for collaborations and promotional opportunities.
  • Creative flair for producing engaging and impactful content across various platforms, including social media, websites, and press materials.

Education

Máster en Marketing Digital Interactivo - Marketing

Madrid School of Marketing
01.2013

Master Film Industry Management - Entertainment

Carlos III University
01.2010

Skills

  • CRM
  • Digital Marketing
  • Marketing Strategy
  • Budgeting and allocation 
  • Program marketing

Timeline

EMEA Revenue Marketing Manager

Devo
12.2024 - Current

Demand Generation - Field Marketing EMEA

Devo
07.2017 - 12.2022

Social media & marketing coordinator

Logtrust
12.2014 - 07.2017

Master Film Industry Management - Entertainment

Carlos III University

Máster en Marketing Digital Interactivo - Marketing

Madrid School of Marketing

STRENGTHS

  • # Networking
  • # Responsible
  • # Loyalty
  • # Team player
  • # Engaging personality

ACHIEVEMENTS

  • Expanded market share and surpassed revenue targets in EMEA countries by implementing targeted marketing strategies and campaigns
  • Increased brand recognition and visibility in EMEA through integrated marketing initiatives, leading to heightened brand awareness and enhanced customer engagement
  • Fostered strategic partnerships with key stakeholders and organizations in the EMEA region, expanding brand reach and market presence

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Andrés de la Lama Godoy