Andrea Serrano Villaverde

• Delivered ad campaigns across digital platforms driving measurable growth, optimized multi-channel creative assets to connect with diverse audiences, ensuring cohesive messaging, developed brand strategies and UI designs, etc.
• Oversaw multiple projects simultaneously by coordinating timelines and resources.
• Adapted creative strategies for evolving client needs during project development.

• Clients: Movistar, Coca-Cola Company, Starbucks, Microsoft, Netflix, Disney, Mastercard, Oscar Mayer, Schär…
• Led 360 campaigns integrating TV spots, digital assets, OOH, and CRM strategies, with a focus on building audience trust and brand relevance
• Supervised cross-functional teams to deliver innovative storytelling while maintaining brand consistency across channels, spearheaded creative ideation and user-centric design for newsletters, UI interfaces, and web assets, driving increased engagement and usability
• Participate in presentations and new business pitches, contributing to strengthening client relationships
• Achievements: Created a Microsoft campaign that increased social media engagement by 47% and developed a TikTok strategy for Iberia, achieving 72% follower growth in six months
• Mentored junior designers, fostering their professional growth and enhancing team productivity.
• Refined creative processes for efficient workflow management, reducing production timelines while maintaining quality standards.
• Directed photoshoots and video productions for compelling visual content that resonated with target audiences.
• Established strong client relationships through clear communication, understanding of goals, and delivering on expectations.
• Enhanced pitch presentations with compelling visuals and persuasive narratives, securing new business opportunities.
• Elevated brand identity by developing innovative creative concepts and executing design strategies.
• Maximized campaign performance through data-driven analysis of metrics, refining messaging, visuals, or targeting as needed.
• Implemented design best practices to maintain consistency across digital, print, and social media platforms.

• Clients: Mercedes-Benz, VISA, BMW, Fundación Telefónica, Audible…
• Conceptualized and produced visually engaging ad content for digital platforms
• Enhanced brand storytelling through innovative visual strategies, ensuring alignment with client goals
• Delivered multi-channel campaigns efficiently by streamlining collaboration across departments
• Implemented artistic vision to give art purpose and meaning.
• Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.
• Oversaw photoshoots from concept development to post-production editing, ensuring high-quality visuals that aligned with brand identity goals.
• Optimized creative assets for web use by employing best practices in file formats, compression techniques, and mobile responsiveness considerations.

• Clients: La Nacional Hispanic Parade (NY), Aerocamaras (Spain), Paradigm Trends (NY)…
• Created compelling branding and marketing materials, including roll-ups, brochures, and banners
• Designed comprehensive brand strategies that elevated client visibility across digital and offline platforms
• Monitored project milestones to maintain alignment with established timelines.
• Elevated company reputation through consistent delivery of high-quality creative content.
• Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
• Managed campaigns with specific focuses in order to meet customer needs and creative visions.

• Clients: Coors Light, American Express, Ikea, Comcast, Nationwide…
• Designed and executed global campaigns integrating digital displays, OOH, and interactive media

Achievement:
Designed the American Express Pride campaign visuals displayed in Times Square, showcasing inclusivity and creative excellence.

• Oversaw photoshoots from concept development to post-production editing, ensuring high-quality visuals that aligned with brand identity goals.
• Contributed to creative process through original ideas and inspiration.
• Enhanced presentations with compelling visuals that supported key messaging in sales pitches and executive meetings.
• Developed memorable event branding materials, contributing to successful trade shows and conferences experiences.

• Created comprehensive brand identities, including logos, product designs, and packaging
• Developed cohesive marketing strategies tailored to client goals, fostering long-term partnerships
• Clients: 122 Hamburgueseria, Asgard Decor, Consultoria y Gestion Integral Villaverde…
• Designed innovative creative strategies to raise brand awareness and engagement for organization.
• Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
• Increased client satisfaction by delivering tailored design solutions that exceeded expectations.

• Contributed to the creative efforts for Garnier's Botanicals product line launch in Europe, including TV and digital campaigns
• Designed a suite of digital assets, including banners, landing pages, and e-commerce visuals, to support product launches across multiple platforms
• Client: Garnier (L'Oréal)
• Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.
• Spearheaded redesign of company website, enhancing user experience and increasing web traffic.
• Oversaw photoshoots from concept development to post-production editing, ensuring high-quality visuals that aligned with brand identity goals.
• Contributed to creative process through original ideas and inspiration.

• Developed corporate brochures, branded content, and digital posts to improve internal and external communications
• Launched social media campaigns using Hootsuite, increasing engagement and brand reach
• Delivered branding strategies that enhanced client positioning in competitive markets
• Delivered consistent visual messaging across multiple channels, including email marketing campaigns, website banners, and print collateral.