Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Andre Nascimento

São Paulo,São Paulo

Summary

An accomplished and seasoned marketing and revenue manager with over 10 years in international experience in luxury retail and cruise ships. Revenue operations, marketing, NPS and product delivery. Committed to financial performance and excellence in the end customer experience and attention to detail. Multi-Store management, performing daily training and leadership roles, aligning the delivery of results with the brand DNA, market vision & new business development.

STCW, Crisis Management and Crowd Control trainings. Second in Charge on Muster Station.

Overview

13
13
years of professional experience

Work History

Retail Manager

Princess Cruises
11.2023 - Current
  • Financial data analysis, plan development to address revenue shortfalls, and implement cross-marketing and sales strategies.
  • Work with shipboard management on day-to-day operations, and motivate the different sales teams to meet or exceed daily / voyage revenue targets.
  • Inventory management control for FMCG and luxury items, ensuring the correct procedures are in place liaising with compliance and marketing.
  • Revenue results by implementing effective merchandising strategies and optimized store layouts.
  • Teammates coach and training on methods for handling various aspects of sales, complicated issues, and difficult customers.
  • Team leadership of retail associates to achieve sales targets and deliver outstanding customer experiences.
  • Achieved monthly performance goals by setting clear objectives for employees while providing regular progress updates during team meetings.
  • Coordinated special events such as holiday promotions or clearance sales to drive additional business.
  • Trend tracking and suggested enhancements to both challenge and refining company's product offerings.
  • 100% of targets achieved during Australian season, bringing the ship to the second place on fleet for both financial and NPS score.

Sr. B2C Luxury Executive Planner

Infracommerce
04.2022 - 12.2022
  • Played a role in establishing company's B2C Luxury department within Brazil and Latin America.
  • Developed tailored program activities, agendas, and budgets to meet client specifications.
  • Performed extensive research and analysis to support E-commerce implementation.
  • Facilitated team and departmental gatherings to address ongoing project statuses.
  • Oversaw Hunter/Farmer functions, concentrating on E-commerce development for luxury brands like Cartier and Hermès in Brazil/Latin America
  • Collaborated with CS and Key Account teams to create new initiatives for enhancing sales in the luxury segment.
  • Identified new business opportunities, securing seven new clients luxury clients in B2C E-commerce.
  • Coordinated team efforts to successfully create and introduce innovative e-commerce solutions.

Luxury Retail & Development Manager

MSC Cruises
12.2019 - 03.2020
  • Facilitated the launch of Chopard, Bulgari, and Cartier Boutiques aboard MSC Cruises to drive financial growth.
  • Executed various Marketing, Sales, and Solutions strategies alongside SWATCH GROUP and LVMH entities.
  • Mentored retail team of 21 associates on product knowledge and best practices.
  • Developed and applied sales methodologies.
  • Loss Prevention and Inventory management
  • Brand P&P (Policies and Procedures)
  • Visual Merchandising and Visual Communication
  • Ranked first in performance among all cruise ships in the area.

Marketing and Retail Manager

Effy Jewelry & Co.
02.2016 - 03.2019

Optimization of onboard Marketing and Revenue operational goals, focusing on NPS score and revenue delivery.


  • Daily Boutique Retail Operations.
  • Highest financial performance averaging monthly $500,000 USD (Caribbean, Europe, South America & Russia).
  • First to perform over $500,000 at the Asian market.
  • Highest daily sale in Asia ($200,000 USD).
  • Daily review of boutique sales plan, implemented actions using KPI's to monitor performance.
  • HR Retail Operations.
  • Shipboard visual marketing, script creation & brand visibility, including shipboard media, VIP events and parties.
  • Analyzed financial data and develop plans to address revenue shortfalls
  • Implemented cross-marketing and sales strategies.
  • Work with shipboard management on day-to-day operations motivating the different sales teams across all onboard revenue departments to meet or exceed daily / voyage revenue targets.
  • Seasonal marketing for key holidays.


Luxury Retail Manager

Princess Cruises
05.2012 - 02.2016
  • Onboard retail operations for a Boutique focused on Swatch Group/LVMH Group
  • Highest daily sales ($150,000 USD)
  • Highest monthly sales ($350,000 USD) - watches only
  • Highest Boutique with Items per Ticket (3 - watches only)
  • Daily Boutique Management & administration.
  • Conducted daily meetings to review performance & KPI focused on achieving sales goals.
  • Human Resources.
  • Staff Sales training, policies & procedures, product, inventory management and marketing.
  • Logistics and compliance.

Education

Project Manager & UX/Customer Experience -

Ibmec
São Paulo, Brazil
02.2023

Course - E-Commerce Management

Ibmec
São Paulo
04-2022

Course - Hotel Management: Distribution And Revenue

Essec Business School
Singapore
03-2021

Foundations of Management Specialization -

IESE Business School
Madrid, Spain
10.2018

Marketing Strategy Specialization -

IE Business School
Madrid, Spain
02.2018

Business Administration - Business administration

Universidade Paulista
São Paulo, Brazil
01.2009

Skills

  • Adaptability
  • Ability to Work Under Pressure
  • Communication
  • Retail Management
  • Marketing & Sales
  • Leadership
  • Customer service
  • Marketing strategy
  • Operations management
  • Business administration
  • Team leadership
  • Cruise Ship Experience

Languages

English
Portuguese
Spanish

Timeline

Retail Manager

Princess Cruises
11.2023 - Current

Sr. B2C Luxury Executive Planner

Infracommerce
04.2022 - 12.2022

Luxury Retail & Development Manager

MSC Cruises
12.2019 - 03.2020

Marketing and Retail Manager

Effy Jewelry & Co.
02.2016 - 03.2019

Luxury Retail Manager

Princess Cruises
05.2012 - 02.2016

Project Manager & UX/Customer Experience -

Ibmec

Course - E-Commerce Management

Ibmec

Course - Hotel Management: Distribution And Revenue

Essec Business School

Foundations of Management Specialization -

IESE Business School

Marketing Strategy Specialization -

IE Business School

Business Administration - Business administration

Universidade Paulista
Andre Nascimento