Summary
Overview
Work History
Education
Skills
Hobbies
Languages
Timeline
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Anca Munteanu

Oslo

Summary

On the mission to understand the unique needs of every customer and create a tailored experience for each one.

With over 4 years of experience in email marketing and 6 years in the aviation industry, I possess the skills to develop campaigns that captivate customers throughout their journey. Committed to enhancing the entire customer experience, ensuring a smooth onboarding process, and fostering long-term retention.

Overview

8
8
years of professional experience

Work History

Email Marketing Specialist

XXL Sport & Villmark
04.2021 - Current
  • Developing strong email marketing campaigns utilizing Voyado platform to offer personalized customer lifecycle journeys to consumers
  • Run A/B tests for campaign optimization
  • Segment audiences based on predefined attributes and demographic data
  • Monitor campaign results using Google Analytics and Power BI
  • Identify segments with particular needs and target those audiences through ad campaigns (Facebook/Google) based on customer data
  • Collaborated with cross-functional teams to develop and implement email marketing automation that drives rotation and loyalty.

Email Marketing Specialist

Hewlett Packard Enterprise
08.2019 - 04.2021
  • Developing newsletters and promotional emails in HTML based on assets provided by stakeholders
  • Implementing marketing campaigns, testing, and delivery using Moosend
  • Analyzing reports following email deployment
  • Targeting and segmentation for each campaign
  • A/B testing emails and devising strategies that best utilize data
  • Creating and publishing banners, announcements, and articles on partner portal page
  • Organizing and facilitating webinars.

Flight Attendant

Norwegian
05.2017 - 12.2018

Flight Attendant

Virgin Atlantic
04.2015 - 04.2017

Education

Bachelor's degree - Marketing

University of Sibiu
2011

Skills

  • Email Marketing
  • Customer Retention
  • Customer Lifecycle
  • Customer Needs Assessment

Hobbies

  • Yoga
  • Cycling
  • Nautical Sports

Languages

Spanish
Upper intermediate (B2)

Timeline

Email Marketing Specialist

XXL Sport & Villmark
04.2021 - Current

Email Marketing Specialist

Hewlett Packard Enterprise
08.2019 - 04.2021

Flight Attendant

Norwegian
05.2017 - 12.2018

Flight Attendant

Virgin Atlantic
04.2015 - 04.2017

Bachelor's degree - Marketing

University of Sibiu
Anca Munteanu