ANASTASSIYA USHAKOVA

Coordinated lead generation and remarketing campaigns promoting master's and bachelor's degrees on Google Ads & Microsoft Ads, Meta & LinkedIn , collaborated with the sales team to drive conversions, and analyzed marketing data to optimize campaign performance.

Key Achievements

• Increased conversion rate on Google Ads from click to lead by 17% through the creation and management of paid search campaigns with a monthly budget ranging from 300K to 600K euros.
• Developed and implemented Paid Search strategies by conducting keyword research, refining ad copy, adjusting bid strategies, and optimising landing pages, which resulted in a 68% decrease in the cost per lead and a 60% decrease in the cost per click.
• Consistently maintained a rigorous reporting schedule, delivering weekly performance metrics encompassing CTR, CPC, CPL, and ROAS.
• Campaign Management: Search, Youtube, PMax, Demand Gen, Display (DV360).
• Engaged in Social Media activities a year ago, focusing on launching advertising campaigns on Meta and LinkedIn platforms.
• Lead channel responsibilities, managing two team members who assist in campaign launches. Focused on strategy development, optimization, and budget distribution while they act as assistants in execution.

• Launched, optimised, and enhanced LinkedIn Sales Solutions campaigns through various ad formats, including Convo Ads, Sponsored Content, and Spotlight Ads.
• Produced comprehensive reports using Google Analytics and Google Data Studio (Looker), showcasing campaign opportunities and achievements.
• Crafted analytics dashboards and presentations tailored for both management and technology teams, facilitating informed decision-making processes.

Key Achievements

• Managed the strategy and budget allocation for over 100 advertising campaigns, with a combined monthly budget exceeding 500K euros, targeting the Russian and German markets to promote Bayer Pharmaceuticals products.
• Achieved a notable 4% increase in click-through rates by optimising campaigns and identifying high-performing ad groups, ad copy, and lucrative keyword opportunities.
• Strategically executed A/B testing for ads, bid strategies, and budget allocation techniques, maximising cost-effectiveness, and optimization of campaigns.