Summary
Overview
Work History
Education
Skills
Languages
Websites
Certification
Timeline
Generic

Ana Maria Cadavid Marin

Madrid

Summary

Strategic Marketing and Communications Specialist with +7 years of experience leading B2B campaigns across international markets. Proven ability to design and execute multichannel marketing strategies aligned with business goals, with a strong focus on lead generation, client retention, and ROI optimization.

I thrive in dynamic environments, bridging Marketing with Sales, Consulting, and Executive teams to ensure consistent messaging and impactful actions. Experienced in translating complex ideas into clear, effective communications that drive results and build long-term value.

Overview

8
8
years of professional experience
1
1
Certification

Work History

B2B Marketing & Campaign Coordinator

Vidoomy
Madrid
01.2024 - 03.2025
  • Planned and launched performance-driven B2B marketing campaigns, generating high-quality leads and increasing customer engagement.
  • Developed and aligned marketing strategies with global commercial goals, collaborating directly with Sales and Country Managers.
  • Managed multichannel campaigns (email, LinkedIn Ads, media partnerships, events) with consistent KPI tracking and data-driven optimization.
  • Oversaw press relations and international event execution across Europe and LATAM.
  • Improved CRM segmentation and email marketing workflows, boosting conversion rates and product visibility.

Marketing & Communications Manager – B2B Focus

Dalisso
Madrid
04.2017 - 11.2023
  • Designed and managed targeted paid social campaigns for various clients in digital, hospitality, and services sectors.
  • Led creative production (visuals, videos, influencer content) aligned with business positioning.
  • Analyzed digital performance and audience behavior to continuously improve ROI and engagement.
  • Acted as a strategic liaison between creative teams, media outlets, and brand stakeholders.

Digital Marketing Intern

L'Oréal Luxe
Madrid
04.2017 - 09.2017
  • Supported the organization of high-impact events (1,000+ attendees) and data-driven targeting efforts.
  • Created promotional assets and assisted in campaign execution with the marketing department.
  • Contributed to audience segmentation and campaign personalization efforts.

Education

Master of Science - Digital Marketing

IEBS
Madrid, Spain
10-2023

Master of Science - Brand

University of London
London
09-2022

Bachelor of Science - Advertising

Antonio De Nebrija
Madrid, Spain
06-2019

Skills

  • B2B Marketing Strategy
  • Multichannel Campaign Management
  • Cross-functional Coordination (Sales, Consulting, Executive)
  • KPI Analysis and Reporting
  • CRM & Email Automation (HubSpot, Mailchimp, ActiveCampaign)
  • LinkedIn Campaign Manager Google Analytics
  • Brand Positioning & Clear Communication
  • Press Relations & Events
  • Advanced English & Spanish

Languages

Spanish
First Language
Catalan
Proficient (C2)
C2
English
Advanced (C1)
C1

Certification

  • Google Ads, Google Analytics
  • LinkedIn Ads Manager
  • HubSpot CRM
  • Excel (Advanced) / Looker Studio (Data Studio)
  • Canva, Notion, Trello

Timeline

B2B Marketing & Campaign Coordinator

Vidoomy
01.2024 - 03.2025

Marketing & Communications Manager – B2B Focus

Dalisso
04.2017 - 11.2023

Digital Marketing Intern

L'Oréal Luxe
04.2017 - 09.2017

Master of Science - Digital Marketing

IEBS

Master of Science - Brand

University of London

Bachelor of Science - Advertising

Antonio De Nebrija

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Ana Maria Cadavid Marin