ANA YUS CASTÁN

• RESPONSABILITIES:

- Identification of opportunities and negotiation with international partners.

- Coordination of communications and conducting audits to ensure compliance with social, ethical, and medical responsibility policies.

- Interdepartmental organization for the integration of suppliers, purchases, sales, and logistics.

• ACHIEVEMENTS:

- Outstanding achievement in restructuring the business model to align the company with emerging market demands and regulations. Increased production by 72% while maintaining quality standards.

• RESPONSABILITIES:

- Leadership of the patient care department

- Design and implementation of training programs to enhance communication and sales skills of the medical team

- Supervision of patient communication processes and handling of delicate situations

• ACHIEVEMENTS:

- Significant increase in patient conversion rate, focusing on sales arguments and differentiated products compared to the competition.

• RESPONSABILITIES:

- Founding and establishment of assisted reproduction clinics

- Implementation of quality management systems and personnel management on-site and remotely

- Development and execution of the strategic vision

- Supervision and coordination of the company's production centers

• ACHIEVEMENTS:

- Successfully led the opening and comprehensive organization of four assisted reproduction clinics, overseeing all areas to ensure efficient and high-quality operations.

• RESPONSABILITIES:

- Establishment and comprehensive management of the Egg Bank, including personnel selection and development of custom traceability and CRM software

- Development of commercial strategies to promote and market services nationally and internationally

- Identification of expansion opportunities and new markets

• ACHIEVEMENTS:

- Led the creation and development of the business model from scratch for Europe's First Egg Bank, assuming full responsibility for the department and its implementation.

• RESPONSABILITIES:

- Commercial visits and management of strategic relationships with clients including private and public centers

- Product demonstrations in laboratories and/or operating rooms, as well as workshops, seminars, workshops, and congresses

- Continuous market and competitor analysis to identify trends, opportunities, and potential threats

- Coordination with management and clients during the transition due to the acquisition of products from other companies

• ACHIEVEMENTS:

- Successfully introduced new products to the market and managed a smooth transition during the acquisition of products from other companies, exceeding sales targets.

• RESPONSABILITIES:

- Performing in vitro fertilization (IVF) procedures and conducting pre- and post-treatment consultations with patients

• ACHIEVEMENTS:

- Trusted with the responsibility of being the specialist in charge of interacting with patients.