Ana Rivera/ Senior Digital Marketing Manager

Helping LingQ to reach millions of people, grow internationally, and become one of the top tech companies in the languages learning.

As Growth Marketing Manager, I managed LingQ's marketing communications and strategy from 2018 to now while the app grew from 1 million to over 3 million users.

- Facilitated strategic planning process to clearly articulate the clients company vision, mission statement, value proposition, brand architecture and brand positioning.
- Provided direction and leadership to the marketing team on mapping out marketing schemes.
- Prepared the annual digital plans of the different brands that I was responsible in managing.
- Grew the company portfolio from two brands to ten brands during my time as a result of effective and strategic management of client's marketing strategy.
Brands: (Nesttle, Purina, Proplan...)

-Led and managed internet advertising programs (search engine marketing (Google, Bing, LinkedIn), online display/interactive, mobile advertising, and other emerging digital advertising) to optimize ROI and meet quarterly goals.
- Pay per click utilization of ad retargetting, geographical bidding, bid strategies, extensions, and rules
- Developed and implemented e-mail marketing campaigns
- Managed Social campaigns: Twitter, Facebook, LinkedIn and Google
- Increased paid users from 20,000 to 48,000 as a result of strategic execution of company plan