Summary
Overview
Work History
Education
Skills
Languages
LECTURER & SPEAKER IN UNIVERSITIES AND CONGRESS/ WORKSHOPS FORM THE DIGITAL INDUSTRY
JURY MEMBER
Timeline
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Ana Gómez

Ana Gómez

Madrid

Summary

Advertising sales professional with over 19 years experience in Digital and Social Solutions Driven by passion and commitment, I am a resourceful and innovative leader with a forward-thinking approach. With international experience and a multilingual background, proven track record in building successful businesses I thrive in dynamic, fast-paced environments where building high-performing teams is key to success. A natural leader with a strong work ethic, I consistently deliver results through a blend of creativity strategic vision and hands-on execution

Overview

19
19
years of professional experience

Work History

Head of Agencies Partnership Iberia

TikTok
Madrid
08.2020 - 09.2024
  • 2nd employee for the Spanish Market
  • Recruited, defined, and executed the go-to-market strategy
  • Responsible for leading and building long-term partnerships with media agencies and ecosystem players in Spain and Portugal
  • Revenue Management - Develop strategic, sustainable partnerships across key agency partners, both in ES and PT
  • Identify areas of incremental spend and blockers across the entire agency book of business
  • Partner closely with Head of Trading to negotiate and execute Agency trading agreements
  • Agency Enablement - Develop and launch enablement programs
  • Establish media and beyond-media strategic partnerships with creative agencies, too
  • Support agencies in developing new revenue streams through TikTok services
  • Ecosystem Partnership - Identify potential market partners that can enable Tik Tok's exponential growth
  • Establish and oversee strategic partnerships, including coordination with internal company stakeholders
  • Leadership - Lead on people management (12), including recruitment, talent development, organizational change, and performance management
  • Represent company in key industry events relevant for the Agency/Media landscape
  • Industry POC (IAB, AEA, CDEC)

Sr. Agency Partner

META
Madrid
05.2019 - 06.2020
  • Deliver a best-in-class partnership through thought leadership and education, driving the growth of Meta's advertising solutions to ensure Meta is viewed as a strategic partner
  • Focus on building and maintaining strong relationships with agency partners (OMG/Dentsu), ensuring that they understand and can effectively leverage Meta's suite of products to meet their clients' needs by driving education and inspiration
  • Collaborate with cross functional teams to identify and build opportunities for agency growth to drive sustainable growth and success in a fast changing media landscape

Group Agency Lead

Twitter - Formerly X
Madrid
07.2018 - 05.2019
  • Act as the primary liason, internal advocate and thought leader for my agency partners in Spain & Portugal with a specific focus on key C-Level
  • Create and collaborate on education & inspiration focused programming that has a scaled impact on various constituents (media, digital, strategic planning and creative) across the agency
  • Track revenue performance across the agency portfolio and negotiate with trading teams

Head of Auto & Entertainment

Madrid
01.2017 - 06.2018
  • Helping Auto & Entertainment brands build digital marketing plans, achieve success and deliver measurable results
  • Consult on and lead client engagements across Twitter's solutions, by working closely with strategists and brand-planners to co-create and champion insight-driven ideas and strategies transacting
  • Foster and maintain close working relationships with clients
  • Execution, management and optimization of both branding and direct response campaigns- with analysts support
  • Regular coordination of teams within internal departments including, Ad Operations, Ad Technology, Ad Solutions and Finance, to ensure smooth running of all campaigns

Sr. Client Partner

Twitter
London, Madrid
12.2012 - 04.2016
  • 1st employee for the Spanish Market. Recruited, defined and executed the go to market strategy.
  • Responsible for the revenue streams across Big 6 agencies- creating cross medias olutions,developing the strategy and key sales arguments.
  • Epand core client relationships and new business opportunities through regular meetings; delivering workshops and bespoke presentations.
  • Helping the planning and strategy teams to digitally transform the agency in the latest product innovations.
  • Establishing relationships with C- Level, Trading and Clients.
  • Provide strategic vision and input to annual contract negotiations. Revenue forecasting and delivery of airtime contracts.
  • Support SMB & Catalyst teams on identifying opportunities for their clients.
  • Drive and exceed revenues - top seller in 2013/14 and 2015/2016.

Director of Performance

ADUX
Madrid
05.2011 - 10.2012
  • Led a team of two AE and assistants, fostering their development and overseeing the performance of the team.
  • Drove revenue growth (increasing margin up to 38%) - constantly achieving sales targets.
  • Managing relationships from planner/buyer levels to Trading Directors.
  • Creating reports and providing analysis around campaigns.
  • Focused on new business development, identifying upsell opportunities- delivered tailored sales proposals that addressed client needs.

Account Manager, Display

Yahoo!
Madrid
02.2010 - 04.2011
  • Foster and maintain close working relationships with clients and media agencies.
  • Execution, management, and optimization of both branding and direct response campaigns.
  • Regular coordination of teams within XFN departments- Ad Operations and Finance.

Global Sales Search Account Manager

Yahoo
London
12.2007 - 02.2010
  • Directly responsible for managing some of Yahoo's largest clients and media agencies at a cross-market level, Pan-European campaigns.
  • Create and implement customized search marketing solutions and direct response campaigns: Bid Strategies, Searching new Keywords, Creating Ads with new claims.
  • Support local teams and colleagues in cross-market campaigns: Best practice transfer, coordination, evaluation, and reporting.
  • Responsible for training and managing a support team of 11 employees in India, Infosys Project.

Media Planner

Focus Media- Acquired by WPP Group
Barcelona
05.2005 - 12.2006
  • Responsible for accounts in the luxury and travel category, setting up a variety of media choices and bespoke solutions
  • Negotiation with ATL media owners, execution, booking, and monitoring of above-the-line campaigns
  • Reporting: pre-post campaign evaluation

Education

MBA Program -

The Power MBA
Madrid

Executive Business Progam -

Wharton School
Pennsylvania

Master in Marketing and Communications -

London College of Communication, University of The Arts
London

Bachelors Degree - Psychology

Ramon LLull, Blanquerna
Barcelona

Skills

  • Strategic Mindset
  • Teamwork and Collaboration
  • Public Speaking and Communication Skills
  • Decision-Making
  • Strong relationship management skills

Languages

Spanish (Native), Catalan (Native), English (Advanced), Portuguese (Elementary), Italian - (Basic)

LECTURER & SPEAKER IN UNIVERSITIES AND CONGRESS/ WORKSHOPS FORM THE DIGITAL INDUSTRY

ISDI, La Salle, ESIC, The Valley, UCM

JURY MEMBER

Young Cannes Lions 24 (Scopen), Eurobest 23 - London (Cannes Organization), Premis Impacte 23' (Col- legi de Màrqueting de Barcelona, Inspirational 22' (IAB), Influencer Awards Spain Jury Member (2021

Timeline

Head of Agencies Partnership Iberia

TikTok
08.2020 - 09.2024

Sr. Agency Partner

META
05.2019 - 06.2020

Group Agency Lead

Twitter - Formerly X
07.2018 - 05.2019

Head of Auto & Entertainment

01.2017 - 06.2018

Sr. Client Partner

Twitter
12.2012 - 04.2016

Director of Performance

ADUX
05.2011 - 10.2012

Account Manager, Display

Yahoo!
02.2010 - 04.2011

Global Sales Search Account Manager

Yahoo
12.2007 - 02.2010

Media Planner

Focus Media- Acquired by WPP Group
05.2005 - 12.2006

MBA Program -

The Power MBA

Executive Business Progam -

Wharton School

Master in Marketing and Communications -

London College of Communication, University of The Arts

Bachelors Degree - Psychology

Ramon LLull, Blanquerna

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