Ana Cadavid

Developing and executing marketing strategies: Create and implement marketing strategies that align with brand objectives, constantly seeking new creative ways to enhance brand engagement, and develop innovative ideas.

Project manager: Design detailed project plans, timelines, and roadmaps for each activation across 20 countries.
Overseeing execution: Oversee the execution of actions, ensuring they meet brand standards and deliver seamless experiences. Lead cross-functional teams to ensure smooth execution of campaigns, fostering collaboration and teamwork.
Collaboration across departments and teams: Collaborate with creative agencies, production companies, freelancers, and other vendors to bring campaigns to life.

• Managed workflow between staff, coordinating documents, and creative material distribution.
• Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.

Manage relationships with external partners, ensuring clear communication, alignment on objectives, and timely delivery.
Budget control: Develop and manage budgets for marketing activities, monitoring expenditures to ensure correct use of resources, and maximize ROI. Report directly to the CFO on all matters related to the Marketing department.
Evaluation: Conduct post-action analysis and prepare detailed reports on campaign outcomes. Identify areas for improvement and opportunities to maximize brand impact.
Communication and coordination: Communicate effectively with internal stakeholders, keeping them informed and engaged throughout the project lifecycle.
Trends research: Stay up-to-date with industry trends, identifying and implementing innovative approaches, best practices, and cutting-edge technologies to maximize impact.

• Implementation and adaptation of foreign brands in the Spanish market.project lifecycle from scope definition to execution and post-campaign analysis.
• Developed and implemented digital marketing strategies across multiple channels (SEO, PPC, influencer marketing) to drive customer acquisition and brand engagement.
• Led a cross-functional team, including marketing specialists, designers, and external agencies, ensuring collaboration and on-time delivery of campaigns.
• Controlled a significant marketing budget, optimizing resource allocation to maximize ROI while staying within financial constraints.
• Conducted in-depth market research, identifying trends, and providing actionable insights for campaign development.
• Managed relationships with external vendors and agencies, ensuring timely and effective execution of projects.
• Provided regular project updates to senior management and key stakeholders, maintaining transparency and alignment with business objectives.