Overview
Work History
Education
Skills
Timeline
Generic

Amber Lee

Shanghai

Overview

7
7
years of professional experience

Work History

Senior Product Manager

CoinMarketCap
06.2022 - Current
  • Implementing of “Community” key features across by both the website and mobile app (Key features: Recommended feeds algorithm/Poll functionality/3rd parties' contents aggregation)
  • Loyalty program revamp: renovate the whole Tokenomics ecosystem and establish the X to Earn mechanism
  • Collaborating with the Risk and Security team to develop an algorithm to against the bots
  • Implementing monetization enhancements by integrating affiliate links from the top 10 exchanges to drive revenue growth, resulting in a revenue surge from zero to a monthly income of $30k+ USD
  • Growth-oriented initiative: Implementation of a Telegram bot and listing potential VIPs onto the loyalty store to leverage external traffic for driving rapid expansion

Global Product Manager

Soul
11.2020 - 10.2022
  • In charge of designing new features and determining product iteration strategy for every weekly, monthly, and yearly planning
  • Raised revenue up by developing membership system with in-app purchases and subscription items
  • Developed a group voice chat room named "Virtual Party," - the core new feature from scratch. The average daily usage duration of the app increased by over 32% after the feature released
  • Designed the framework of recommended algorithm for content feeds, defined the different weight factors of algorithm for multiple user personas, the second-day retention has grown month on month after the model optimization

Product Manager

Liulishuo
03.2019 - 10.2020
  • Built MVP product from zero to one and accomplished the global content release in seven major languages in the world
  • Innovatively embedded the voice recognition scoring system and placement level test into the Lingo Champ through constant collaboration with teaching and content developers to produce system courses efficiently
  • Executed the design process of the in-app purchase system and the construction of the order domain to complete the commercialization and monetization infrastructure as the product manager
  • Designed core function for English dubbing courses, resulting in the significant increase of the second-day retention rate of unpaid users to 35%
  • Conducted multi-dimensional grayscale experiments on different user groups and optimized the payment conversion funnel for every key node, with the surging conversion rate from 0.5% to 4.2%
  • Designed the mechanism for recommending SKU combinations based on various user properties and portraits to create a conversion path from the user activation phase to purchase

Product Manager

Holla Group
03.2018 - 03.2019
  • Launched the new features for USA's top 10 social apps "Monkey"
  • Analyzed daily data trends by SQL, coordinated resources with QA and developers to iterate main product features
  • Implemented Agile ideation plan, implemented 5 A/B experiments following customer requirements, and delivering seven implemented solutions
  • Built data monitoring system and event tracking logic for revealing user needs
  • Proposed user relationship metrics, iterated video recommended algorithms strategy, the average counts of users friend-added success rate growing over 21%
  • Redesigned the user interface and optimized user experiences to enhance the usage length of the app
  • Contributed to the communication of marketing ideation with 3rd party SDK partnerships and implemented a business strategy for the LA operation team

Product Operation Specialist

YeeCall
02.2017 - 02.2018
  • Do the qualitative and quantitative research in the Middle East and India for seeking users' demands and optimizing the product
  • Coordinated with engineers and designers to promote the ICO program and success launched the YEE token in Houbi and OKEX exchange
  • Raised YeeCall APP's daily activation and received over 300M daily downloads via Facebook Ads
  • Supervised daily successful marketing campaigns with the lowest CPI and ROI of 150%
  • Collaborated with cross-functional teams from product conception launch and multiple iterations, increased overall 25% of the engagement rate

Education

Bachelor of Forestry and Resource Conservation - Forestry

National Taiwan University
06.2016

Skills

  • Amplitude、SQL、Excel、Facebook Analytics、Google Analytics
  • Figma、Sketch、Axure、Confluence&Jira

Timeline

Senior Product Manager

CoinMarketCap
06.2022 - Current

Global Product Manager

Soul
11.2020 - 10.2022

Product Manager

Liulishuo
03.2019 - 10.2020

Product Manager

Holla Group
03.2018 - 03.2019

Product Operation Specialist

YeeCall
02.2017 - 02.2018

Bachelor of Forestry and Resource Conservation - Forestry

National Taiwan University

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Amber Lee