ALVARO GOICOECHEA RAMEL
Summary
Professional with solid experience in Strategic Development of responsible and sustainable business practices: Responsible for Sustainability and ESG; Commercial Management; Marketing and Communication. Work developed in multinational environments: B2B, B2C. Proven effectiveness in driving complex multi-stakeholder planning processes: public and private sectors, both English and French. Excellent communication skills. Different credentials at recognized institutions. Interested in projects that require leadership and competence offering an opportunity for joint development.
Overview
24
24
years of professional experience
Work History
Iberia Director
FAIRTRADE INTERNATIONAL
01.2014 - Current
- International organization, certification and sale of sustainable fair trade products
- Double report to the Board of Directors of Fairtrade Ibérica and Fairtrade International, Internal and external team leader: 25 people
- Sales 195 M
- National Office Management: commercial, marketing, communication, finance and administration
- Strategy 2022-2025: Sustainable Partnership: ensuring results and managing strategic risks
- Proyecto Fairtrade International 'Forecasting the Future: 2022-2030-2050 '
- Action plan: determine resources and key results through an appropriate value proposition
- Creation of new organizational structure, functions, procedures and systems: improve time and profitability: new sales team, customer roadmap and CRM system.
Head of Strategic Relations, Marketing and Communication
World vision
01.2010 - 01.2013
- International Development Organization
- General Management Report, responsible 4 Brand Manager and team of 10 people
- Marketing Investments: 1.5 M
- Responsible for the Marketing, Communication and Customer Service Departments
- Design the marketing and communication strategy and plans: ATL – BTL; relationship with the media.
Marketing and Communication Manager
DUPROCOM
01.2006 - 01.2009
- Real Estate Developer: Residential and Shopping Centers
- Reporting C.E.O., responsible for 3 Product Managers
- Marketing & Communication Budget: 5 M
- Definition of marketing and communication strategies for both the brand, divisions and products
- Analysis of new business opportunities, investment, corporate presentations and consulting projects.
Marketing Manager Iberia Braun - Oral B
GILLETTE - PROCTER AND GAMBLE
01.2002 - 01.2006
- Marketing Manager for Spain and Portugal, Braun and Oral B Business Units
- Braun Sales Budget: 36 M € Marketing Budget: 4 M
- Team of 3 Brand Manager
- Oral B Sales Budget: 15 M € Marketing Budget: 2 M
- Team of 2 Brand Manager
- Definition of the strategy and marketing plans adapted to the 5 marketing channels
- Development of marketing actions, ATL – BTL
- Management of annual budgets: sales forecast, marketing investments and income statement
- Coordination with the departments of Sales, Finance, Value Chain and Category Management
- Development of international projects and coordination with Marketing Europe and Global Marketing.
Senior Trade and Category Manager
GILLETTE - PROCTER AND GAMBLE
01.2000 - 01.2002
- Responsible for Trade & Category Management of the four brands of the group: Gillette, Oral B, Braun, Duracell
- Reporting to Trade & Category Management, 3 Category Manager team management
- Responsible for Management of Categories and Trade Actions for strategic clients
- Coordination of Sales and Marketing Departments: specific plans by customer and channel
- Optimization and management of assortments, implementations, merchandising, and promotions.
Skills
- Leadership with a management style through active listening and communication
- Strategic thinking for project planning and management
- Leadership based on teamwork, delegation and coaching
- Organization, coordination and collaboration for decision-making and problem solving
- Empathy, social skills, public presentations
- Flexibility through a combination of know-how and the ability to innovate
- Analytical skills and computer knowledge: PowerPoint, Excel, CRM
- Foreign languages
- Advanced computer skills: PowerPoint, Excel, CRM
Training And Events
- Universities Loyola, Nebrija, Valladolid, León, Salamanca y Burgos.
- EIB (European Investment Bank)
- Madrid City Council: coordinator Municipal Forum
- Social Forum Fashion Industry: Coordinating Group
- Forética: Sustainable Food Systems Group.
- World Business Council for Sustainable Development
- Fair Trade Advocacy Office (FTAO)
- P.E.R.T.E: Local Fair Trade Accreditation System
- Fair Trade Cities Campaign
Academic Experience
- Training, conferences, seminars and professional events related to sustainability and corporate social responsibility in various Spanish Universities and Business Forums at national and international level.
- ESG Academy: Forética Corporate Training Academy
- P.D.D. IESE Business School – Universidad de Navarra.
- European Business Studies. ICADE E-4. Universidad Pontificia "Comillas", ICADE, Madrid. Diplôme d´Etudes Supérieures Européennes de Management. CESEM, Ecole Supérieure de Commerce de Reims, Francia.
Functions And Achievements
- Value-added proposition for companies to integrate good environmental, social and governance principles into their supply chains.
- Development and implementation responsible and sustainable behavior strategies and programs that comply with regulations and standards (ESG, CSRD, CSDDD, EUDR, Green Claims and Green Transition)
- Definition progress and ESG performance plans for compliance with sustainable and ethical business practices: analysis, review and identify trends to reduce and manage the risks and impact of supply chains.
- Stakeholder management: platform of concerned parties, interest groups, departments and at local and international level. Establishment of best practices, policies and presence at ESG events.
- Managing budget, resources and teams.
- Financial health of the company: + 221% of sales and + 160% P.B.T.
Timeline
Iberia Director
FAIRTRADE INTERNATIONAL
01.2014 - Current
Head of Strategic Relations, Marketing and Communication
World vision
01.2010 - 01.2013
Marketing and Communication Manager
DUPROCOM
01.2006 - 01.2009
Marketing Manager Iberia Braun - Oral B
GILLETTE - PROCTER AND GAMBLE
01.2002 - 01.2006
Senior Trade and Category Manager
GILLETTE - PROCTER AND GAMBLE
01.2000 - 01.2002
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