Alonso Llorente Abad
Resumen profesional
Product Owner with a dual role in Primary Mobile Banking, leading both the commercial communication strategy team and the customer development team. Strong leadership skills, a customer-centric business mindset, in-depth knowledge of communication tools, broad business acumen, and a proven ability to leverage data to maximize campaign efficiency. Experienced in working within multidisciplinary teams and in close collaboration with IT professionals. Highly motivated, with a growth mindset and confidence in my ability to successfully lead projects and deliver strong results.
Datos destacados
18
18
years of professional experience
2023
2023
years of post-secondary education
Experiencia
Dual role of Product Owner in Mobile Primary Bank
ING Spain
06.2024 - Actual
- Act as the central point of contact (SPOC) for all topics related to the Mobile Primary Bank KPI.
- Organise the monthly MPB Steering Committee, to align on progress, share updates, and drive coordinated actions.
- Support product tribes by providing strategic insights and guidance to help them prioritize and execute initiatives that contribute to MPB growth.
- Closely monitor the evolution of all drivers of the MPB KPI, proactively identifying trends, risks, and opportunities.
- Lead working groups focused on acquisition, cross-sell, and/or attrition, coordinating efforts across teams and ensuring alignment with strategic priorities.
Product Owner in comercial communications
Product Owner in comercial communicatioING
11.2021 - 06.2024
- I have led a team focused on achieving commercial objectives, putting the client at the center of strategic decisions and adapting the use of communication channels and spaces to their needs.
- Denition and development of the commercial communications strategy.
- Prioritization and monitoring of all commercial actions driven by the business.
- Campaign follow-up for eectiveness measuring and opportunities identication.
- Dened campaign scope and best approach.
- Development of new capabilities for local campaign tools based on customer behavior.
Customer Journey Expert
ING
05.2010 - 11.2021
- Coordinate and execute operative and commercial communications for both outbound and inbound nature channels.
- Member of the international expert group for best practices sharing over Customer Interaction.
- Denition of event prioritization logic based on AI, CTR and customer behavior.
- Coordination with the marketing teams for the development of a communication strategy on the commercial website through the DMP.
- Model Bank communication strategy harmonization.
Short term assigment (STA)
ING Italy
11.2019 - 03.2020
- Execution of operative and commercial communications for both outbound and inbound natural channels.
- Denition of campaign scope and best approach.
- Creation of business rules for channel saturation.
- Generation of customer journey maps.
Investment products specialist- Call-Center
ING Spain&Portugal
11.2006 - 05.2010
- Commercial agent focused on investment products for assisted channels.
- Managed claims and resolving incidences.
Formación
Master's degree - Banking Management
The Power MBA
Bachelor Degree - Economics
Complutense de Madrid University (UCM)
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CESMA Business School
Enfatiza tus habilidades clave
- Manages Complexity
- Accountability
- Customer-centric mindset
- High level of autonomy
- Strong analytical mindset
- Adaptability
- Drives Vision and Purpose
- Data Fluency
- Agile Metho
- Ability to work under pressure
Tools
- Epiphany
- Adobe Journey Optimazer
- SAS
- UNICA Campaign
- PLSQL
- Microsoft Office
Languages
Español
Idioma nativo
Inglés
Intermedio avanzado
B2
Cronología
Dual role of Product Owner in Mobile Primary Bank
ING Spain
06.2024 - Actual
Product Owner in comercial communications
Product Owner in comercial communicatioING
11.2021 - 06.2024
Short term assigment (STA)
ING Italy
11.2019 - 03.2020
Customer Journey Expert
ING
05.2010 - 11.2021
Investment products specialist- Call-Center
ING Spain&Portugal
11.2006 - 05.2010
Bachelor Degree - Economics
Complutense de Madrid University (UCM)
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CESMA Business School
Master's degree - Banking Management
The Power MBA