Alma Jorene Liu

• Courses in Marketing, Strategy, and Business research, and mentored students on thesis projects; developed syllabi and lesson plans for business principles and counseled on college entrance requirements related to business studies.
• Collaborated with colleagues to create innovative classroom activities, and comprehensive resource databases, and organized field trips to local businesses for real-world learning applications.
• Assessed and evaluated student performance through tests, quizzes, individual projects, and grading rubrics to monitor progress and provide feedback.

• Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.
• Directed the organization's daily operations, ensuring compliance with applicable laws and regulations.
• Managed budgeting and financial planning processes for the organization.

• Formulated strategic vision to drive mission and goals while stimulating revenue, profitability, and growth.
• Created strategies for increasing revenue streams by leveraging existing customer relationships.
• Monitored the financial performance of the organization and initiated corrective actions as needed.

• Teaching Marketing Research for Bachelor of Business Administration students.
• Conducted lectures and seminars on a variety of topics related to the course material.
• Facilitated group discussions among students to promote critical thinking skills.
• Utilized technology resources and University platforms such as online discussion boards or multimedia presentations.

• Developed and implemented strategic plans for assigned accounts to increase customer satisfaction.
• Identified opportunities for cross-selling products and services to existing customers.
• Managed key account relationships, ensuring customer loyalty and retention.

• Developed and implemented a comprehensive marketing strategy to increase brand awareness, customer loyalty and market share.
• Conducted extensive market research to identify target markets, analyze competition, develop pricing strategies and drive product innovation.
• Previously, I have worked in various areas, including:

2011 – 2013. Croco Worldwide China (Shanghai) – Business Development Director

2009 – 2011. Zhuhai Zhongfu Enterprise Co. Ltd – Marketing Director

2005 – 2009. Kemin Industies (Zhuhai) Co.Ltd – Marketing Manager

1998 – 2005. Eclat-Sertissage (Zhuhai) Co.Ltd - Office Manager/Office Assistant