Alicia Hunck
Salesforce Manager At VML
Seville
Summary
Strategic CRM & Salesforce Platform Leader with +10 years of experience delivering CRM transformation at scale. Combines deep Salesforce expertise, with strong business acumen and agile product ownership. Proven ability to define product vision, lead cross-functional squads, and align CRM initiatives with business objectives.
Overview
14
14
years of professional experience
2020
2020
years of post-secondary education
12
12
Certifications
Work History
Salesforce Manager
VML THE COCKTAIL
09.2019 - Current
- Lead end-to-end Salesforce CRM strategy for a global hospitality client, aligning product roadmap with business goals.
- Managing integrations with Talkdesk, Amazon Connect, CMS, CRS and data platforms.
- Oversaw a +1.5M EUR account with 6 projects and 20 team members as Project Manager.
- Act as strategic partner to stakeholders, identifying opportunities for automation, efficiency and innovation within Salesforce.
- Participated in pre-sales, estimations and RFPs as solution architect.
Salesforce Team Lead
S4G Consulting
01.2014 - 08.2019
- Acted as Salesforce Team Lead in large implementations, mentoring junior consultants and coordinating delivery.
- Participated and conducted client workshops, managed stakeholder expectations, and provided ongoing post-go-live support.
- Supported pre-sales and estimation for new projects in industries like retail, employee benefits, and education.
Salesforce Project Coordinator
ICO Group
08.2011 - 12.2013
- Coordinated Salesforce project implementations for clients like Telefónica Venezuela, monitoring KPIs and facilitating user training.
- Promoted best practices and user adoption of the Salesforce platform.
Education
Diploma - Project Management
CIAP - UCAB
Project Management - undefined
IESA - Instituto de Estudios Superiores de Administración
Telecommunications Engineering - undefined
Universidad Católica Andrés Bello
01.2004 - 01.2011
Electrical & Computer Engineering Summer Practicum - undefined
North Carolina State University
Skills
Agile Team Management
CRM Strategy & Roadmap
Data Migration & Integration
Effective Communication and Leadership
Project Management
Salesforce Data Architecture
Team leadership
Operations management
Strategic planning
Decision-making
Time management
Staff development
Business development
Project management
Budget control
Certification
Salesforce Certified Associate
Timeline
Salesforce Manager
VML THE COCKTAIL
09.2019 - Current
Salesforce Team Lead
S4G Consulting
01.2014 - 08.2019
Salesforce Project Coordinator
ICO Group
08.2011 - 12.2013
Telecommunications Engineering - undefined
Universidad Católica Andrés Bello
01.2004 - 01.2011
Project Management - undefined
IESA - Instituto de Estudios Superiores de Administración
Electrical & Computer Engineering Summer Practicum - undefined
North Carolina State University
Diploma - Project Management
CIAP - UCAB