Resumen profesional
Datos destacados
Experiencia
Formación
Enfatiza tus habilidades clave
Idiomas
Disponibilidad
Cita
Cronología
Intern
Alicia Cobos Climent

Alicia Cobos Climent

Resumen profesional

Results-driven Marketing Manager with extensive experience in B2B marketing development, specializing in brand positioning, market analysis, and customer-centric marketing strategies. Proven ability to develop and implement integrated marketing plans that drive market growth, increase brand awareness, and deliver measurable business results. Experience working with cross-functional teams, managing stakeholder relationships, and leveraging data-driven insights to optimize marketing initiatives.

Datos destacados

7
7
years of professional experience
5
5
years of post-secondary education

Experiencia

Marketing & Communication Specialist

GMP Group
Madrid
09.2023 - Actual
  • Develop and execute strategic marketing plans for the real estate portfolio, ensuring strong brand positioning and market presence.
  • Lead cross-functional teams to implement digital transformation strategies, enhancing customer engagement and user experience (achieved 10,000+ active users in the Gmp Smart app).
  • Conduct in-depth market research and competitor analysis to identify business opportunities and optimize campaign performance.
  • Manage multi-channel communication strategies, including PR, content marketing, and corporate branding.

Senior Product Marketing Manager

Culmia (Solvia Real Estate Developments)
Madrid
03.2019 - 09.2023
  • Led the marketing strategy and product positioning for real estate developments, executing campaigns for 68 projects across Spain
  • Drove a 60% increase in sales through optimized digital lead generation strategies and performance marketing initiatives
  • Developed brand identity and go-to-market strategies for the company’s relaunch under new ownership
  • Managed a CRM transition from Salesforce to Dynamics, improving data segmentation and sales tracking

Digital & Creative Marketing Manager

Clear Channel Spain
Madrid
06.2016 - 11.2018
  • Launched and positioned digital advertising products in the OOH (Out-of-Home) market, achieving €200K in sales in the first year
  • Developed partnerships with key media stakeholders to enhance brand visibility and campaign impact
  • Led omnichannel campaigns and strategic partnerships to expand digital media presence

Formación

Master's Degree - Digital Marketing & E-Commerce

EAE Business School
01.2021 - 07.2022

Bachelor's Degree - Business Administration

Universidad Carlos III de Madrid
07.2010 - 07.2014

Enfatiza tus habilidades clave

  • Brand Strategy & Positioning
  • Market Intelligence & Consumer Insights
  • B2B Marketing
  • Category Management & Product Development
  • Digital & Omnichannel Campaigns
  • Strategic Planning & Business Growth
  • CRM & Data Analytics (Salesforce, Dynamics)
  • Budget Management & ROI Optimization
  • Cross-functional Team Leadership
  • PR & Media Relations

Idiomas

Español
Idioma nativo
English
Avanzado
C1

Disponibilidad

Lunes
Martes
Miércoles
Jueves
Viernes
Sábado
Domingo
Mañana
Tarde
Noche
Desliza el dedo para ver más

Cita

Business opportunities are like buses, there’s always another one coming.
Richard Branson

Cronología

Marketing & Communication Specialist

GMP Group
09.2023 - Actual

Master's Degree - Digital Marketing & E-Commerce

EAE Business School
01.2021 - 07.2022

Senior Product Marketing Manager

Culmia (Solvia Real Estate Developments)
03.2019 - 09.2023

Digital & Creative Marketing Manager

Clear Channel Spain
06.2016 - 11.2018

Bachelor's Degree - Business Administration

Universidad Carlos III de Madrid
07.2010 - 07.2014

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