Alice Bertin
TVE PMO & Transformation Manager - Vodafone
Madrid,Remote Working
Summary
I am a quadrilingual professional fluent in English, Italian, Spanish, and basic French, with 18 years of experience across various companies and countries. My career spans notable organizations such as GREY, DADA (now Triboo), Isobar (Dentsu), SEAT Pagine Gialle in Italy, Penguin Random House, AIMIA, and Vodafone in the UK and Spain. I have collaborated with diverse departments including product, engineering, DATA, and operations teams. My expertise lies in navigating complex, matrixed organizations and leadership teams with company goals. My experience encompasses project and product management using SAFe, Agile, and Waterfall methodologies, managing complex cross-functional teams. I bring a customer-focused approach, both internally and externally, combining creativity with strong analytical skills. Currently based in Madrid, I lived in Londonfor over five years and previously in Milan, my hometown, where I completed my graduation and began my career.
Overview
20
20
years of professional experience
2
2
Certifications
4
4
Languages
Work History
TVE PMO & transformation Manager
Vodafone
08.2023 - Current
- Strategic Leadership: Accountable for the PMO across TV Product organization, leading the SAFe transformation to drive productivity, simplicity, and customer-centricity in all TV products.
- Transformation Delivery: Oversee the planning, execution, and delivery of complex projects, consistently achieving targets for scope, timeline, and budget. Supported Fit4Play and other ad-hoc initiatives to address evolving market and customer needs.
- Stakeholder Engagement: Foster robust communication and alignment among senior stakeholders, ensuring transparency and proactive management of expectations throughout the project lifecycle
- Risk & Issue Management: Proactively identify and mitigate project risks and issues, enabling early intervention and safeguarding project outcomes, through successful delivery meeting scope, timeline and budget targets.
- Data & AI-Driven Portfolio Management: Champion the integration of Data and GenAI capabilities, optimizing delivery frameworks and embedding Responsible AI principles into enterprise operations. Led the definition and implementation of Jira labeling conventions, enhancing traceability and sprint planning efficiency.
- Innovation Enablement: Prioritized and delivered high-impact DATA Strategy and Roadmap through the definition of valuable use cases across ARTs, accelerating the deployment of advanced features on all TVE Products: Android TV, Legacy STB, Smart TV, brand-new 3SS integration.
- Enhance Internal & External communication: by launching a dedicated TVE Product SharePoint site, TVE Product monthly Newsletters, and Viva Engage posts to keep the Vodafone organization informed of TVE Product Team updates.
- Madrid based, travelling if required
TV Product Market Integration Lead
Vodafone
01.2020 - 08.2023
- Accountable for project managing the set-top box software development and apps integration of Vodafone TV into Spanish market, one of the most important for VTV, and Vodafone Italy, a growing market. Being the main bridge between the opCo and Group highlight how is important the communication and understanding of the markets’ needs.
- Working with cross-functional teams to make sure markets requirements and their resolution are met with VF Dev Teams (MW & UI, 3rd Party Apps and Open Devices) and Squads Leads.
- Handle and manage change/improvements from the markets with UC PMO &UC Roadmap, making sure squads are aware of market priorities and plans.
- Collect market integration / delivery plan and priorities and make sure dev team / squads are aware, and making sure markets feedback according with the dates aligned.
- Madrid based, travelling around Milan, London, Lisbon and France
TV Product Development Manager
Vodafone
01.2018 - 01.2020
- Accountable for the set-top box software development of Vodafone TV, Defining TV features and leading development activities with key delivery partners to iteratively build the customer facing end product.
- Working across several Vodafone markets in parallel to ensure local requirements are met, whilst maintaining the objective of a single, scalable product that can be eventually deployed in all of Vodafone’s global markets. Leading the STB development activities and supported the launch of new Release of Vodafone TV in Spain in 2019. Leading same activities to launch in Italy early 2019, and on-board further markets outside the EU.
- Ownership of the STB product backlog and management of short and long-term sprint planning to ensure iterative delivery is focused on business/customer priorities. Working at all levels, with senior management to understand strategic goals, to technical developers to define details and problem solve development challenges.
- London based, travelling around VF main offices in Europe
Senior Product Owner – Global Campaign Product
AIMIA
06.2015 - 12.2018
- Company Overview: A data-driven marketing and loyalty analytics company – “Our vision is to become the recognized global leader in loyalty management”
- Product Owner / Scrum Master for Aimia Communications Platform (ACP), a campaign management solution that incorporates leading marketing software such as IBM Campaign and IBM Watson Marketing.
- Product Owner role within a scrum team (developers, testers, architects and dev-ops) that was split between on-shore (London) and offshore (India).
- Worked closely with Product Director and stakeholders to define the product roadmap and epics for each release, then broke these down into investigation spikes and user stories.
- Focused on delivering minimum viable functionality first and then adding features in later iterations.
- Created user Personas and approached all epics from a user perspective.
- Leading UX design team to deliver a high-quality user experience.
- Created wireframes and mock-ups using Balsamiq and other tools.
- Facilitated workshops to capture requirements from all levels of stakeholders.
- Ensured that user stories were clearly written, had testable acceptance criteria and included multiple specific examples. Managed the priority of these user stories and the product backlog within JIRA.
- Responsible for the ACP SaaS solution based on IBM Watson Campaign Automation. Worked with Solution Consultants and Product Managers to communicate the product capabilities and best practice methods around client implementation and usage of the platform.
- Liaising with cross-functional teams and worked with Architects and Technical leads to design and deliver new business processes and build integration capabilities between multiple products. This included creating common database schemas and mapping APIs.
- Responsible of carrying out release ready activities including managing UAT testing and owned the resolution of any identified bugs.
- Presented and demonstrated on new product features to the wider business and assisted with preparation for client demonstrations
- Firstly hired as product analyst, then promoted in November 2015
Web & Mobile Product Manager (Contract Role)
DK, Penguin Random House
05.2014 - 05.2015
- Project managing the launch of DK book’s new educational website www.dkfindout.com using Agile/Scrum Methodology.
- Product vision, roadmap definition and development
- Identifying and generating data-driven hypotheses on how product levers can influence editorial and commercial goals against specified metrics, translating the business strategy into a clear product strategy and a detailed portfolio roadmap.
- Providing a product vision, articulating the key features and functionality for the product area, ensuring the business, stakeholder and user needs are met
- Producing website requirements, managing sprint planning, prioritisation the features backlog, representing the interests of the users and stakeholders.
- Hands-on with all development and business representatives to successfully design, build, and deploy new products in an agile and lean environment
- TCO and ROI checking
- Managing production of comprehensive and robust documentation and prototypes, communicating results to stakeholders
- Focus on delivering the minimum number of features for the maximum impact in line with business objectives - leading discovery work around minimum viable product (MVP)
- Planning and running usability testing globally, including UK, US and Delhi. Testing included heat maps, A/B testing, multivariate testing, conduct and analyse their results, measure and use data and web analytics to aid design features
- Monitoring key site metrics daily and monthly reporting
- Implementing SEO strategy in line with insights team’s and company’s strategy
Web Product Manager
Seat Pagine Gialle
07.2011 - 03.2014
- Redesigned, launched and managed the three web brand properties for Seat PG, Italy’s largest databased and selling agent. Seat PG saw a users traffic increase of 9% on paginegialle.it and 30% on tuttocitta during 2013 while I managed the sites.
- Digital marketing and external partnerships
- Responsible for all marketing activities - SEO, PPC, online PR, social media, mobile planning and executing strategic business and marketing plans to increase brand awareness and users traffic.
- Managing 2 people and 600k budget
- Working on creation and developing partnership with international players, e.g. booking.com and expedia.com, getting from them the real time pricing and room availabilities, to expose on pg and tc and also to get some visibility on their website with metasearch
- Relationship management
- Led cross-functional teams to achieve product improvements starting from the product idea, working with UX designer, Web Designers, CSS expert, Web Developing Team and going through the launch of the projects after usability testing
- Reporting
- Day by day KPIs working with Google Analytics and other Analytical Tools (e. g. Adobe Sitecatalyst, Nielsen Netview)
Digital Account Manager
Isobar (Aegis Media Group)
02.2008 - 07.2011
- Managing digital and social media projects across a range of clients for one of Italy’s biggest media groups. I grew revenue YOY through excellent customer service.
- Digital marketing account management for different clients [e.g. all Whirlpool European brands, Dior, Guerlain, Kellogg’s, Diageo, Direct Line]
- Digital brand and marketing consulting
- Social media strategy and digital advertising projects
- Team building and budget evaluation
- Reporting all project life-cycle and performances measurement
- Identified new channels to develop the business through search and analysis of potential business areas and upselling.
Web Marketing Specialist
Dada Ad
01.2007 - 02.2008
- Holding and supporting Marketing development for enlargement of Dada Adv Dealer
- Supporting sales network
- Building media plans for key clients
- Arranging weekly reports and supporting plans of developing activities
- Presenting DADA AD products to clients
- Integral to delivering a new business unit for Dada entitled: ‘Marketing development for enlargement of Dada Concessionaire’
Junior Account Manager, Events and HORECA
Dorland, Grey Group
06.2005 - 01.2007
- Launch of new products for British American Tobacco - Dunhill and Lucky Strike (Fine Cut line – dunhill – located in Terrazza Martini, Milan; launch of Dunhill sigari line located in Visconti Palace, Milan)
- Client operational management including ATL (TV, radio, press, outdoor), BTL (overall), and press office
- Competitors analysis and review
- Timing and project budget supervision
- Coordination of all internal departments of the Agency (creative, production, finance, media and interactive)
- Supporting New Business activities
PR Assistant, Internship
B&A, PR Agency
04.2005 - 07.2005
- Italian and International press reviews
- Holding and managing Press Reviews for Italian and international clients including Ponte Vecchio Gioielli, Emilio Cavallini, One Per Cent, Lafty Lie, Kroll, and Emmanuel Schvili
- Events and press day coordination, sending invitations and press kit to journalists and vips, and arranging recalls.
Education
BS (Hons) - Communication Sciences
IULM – Libera Università di Lingue e Comunicazione
03.2005
Skills
Programme & Portfolio Management PMO Governance & Quality Assurance Risk & Change Management
Training
- GEN AI leadership & strategy trainings ongoing
- Innovation Management Masterclass Tarigo | June 2017
- Complete Product Management Tarigo | June 2016
- Professional Scrum Product Owner Certified Scrum.org | February 2015
Certification
Certified SAFe 6 Practitioner – SAFe by Scaled Agile, Inc. Jan 2024
Personal Interests
- CrossFit, HIIT training, Running
- Red Cross Volounteer
- Love travelling around the world, know new cultures, food and languages.
- always learning and beign up-to-date on Nutrition facts and wellbeing
- Photograhy and digital editing
Timeline
TVE PMO & transformation Manager
Vodafone
08.2023 - Current
TV Product Market Integration Lead
Vodafone
01.2020 - 08.2023
TV Product Development Manager
Vodafone
01.2018 - 01.2020
Senior Product Owner – Global Campaign Product
AIMIA
06.2015 - 12.2018
Web & Mobile Product Manager (Contract Role)
DK, Penguin Random House
05.2014 - 05.2015
Web Product Manager
Seat Pagine Gialle
07.2011 - 03.2014
Digital Account Manager
Isobar (Aegis Media Group)
02.2008 - 07.2011
Web Marketing Specialist
Dada Ad
01.2007 - 02.2008
Junior Account Manager, Events and HORECA
Dorland, Grey Group
06.2005 - 01.2007
PR Assistant, Internship
B&A, PR Agency
04.2005 - 07.2005
BS (Hons) - Communication Sciences
IULM – Libera Università di Lingue e Comunicazione
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