ALEXANDRA TORRES MARTÍNEZ
MADRID
Summary
Proven track record as a strategic Global Account Leader with extensive experience in managing and growing key client relationships. Skilled in strategic planning, expanding market reach, relationship building, and driving growth through innovative solutions. At present I work in a health company, specialized in the care and treatment of the elderly. I am leading the international expansion of our own patented work methodology "The Hoffmann Method".
Overview
20
20
years of professional experience
Work History
GLOBAL BUSINESS DEVELOPMENT
HOFFMANN WORLD
MADRID
11.2020 - Current
- Led international market expansion, identifying new business opportunities to penetrate emerging markets and increase market share
- Successfully negotiated and implemented a new Hoffmann Method Centre in Ecuador
- Expanding and consolidating the core brand of the Hoffmann group by expanding their opportunities into new lines of business, such as Hoffmann training and Hoffmann licensing
- Responsible for the R&D department, where I have closed important strategic alliances with new technologies as robotics companies in order to develop specialized treatments for seniors using different devices
- Led training sessions on product features and benefits for our partners and Franchise.
FRANCHISE DIRECTOR AT VITALIA
VITALIA FRANCHISE
MADRID
11.2017 - 11.2020
- Implemented strategic improvements to Vitalia's daycare services in Spain, boosting operational efficiency by 20% and enhancing client retention rates by 18%
- Cultivated a robust workplace culture across all centers, enhancing the application and efficiency of the patented Hoffmann Method; boosted employee satisfaction scores by 25% and operational efficiency by 30%.
BRAND & PRODUCT LEADER. (BOSS REVOLUTION)
IDT EUROPE
MADRID
11.2014 - 06.2016
- Key point of contact for stakeholders in Europe and headquarters in the US, fortifying and stabilizing the relationships between the different departments and people involved in the projects
- Customized the art and design for each market needs
- Constantly took initiative to achieve desired outcomes
- Launching our main product in 3 main EU countries
- Drove cross-functional teams to deliver customized solutions and exceed client expectations.
EU HEAD OF PRODUCT DEVELOPMENT
IDT EUROPE
MADRID
11.2010 - 06.2014
- Led successful development and launch of multiple innovative products across EU markets, as prepaid calling solutions, prepaid payment services and international mobile top-ups
- Established strong partnerships with key stakeholders to drive product placement strategies
- Implemented market research initiatives to identify trends and customer preferences for product development
- Achieved significant sales growth and market share expansion through effective product placement strategies
- Organized and prioritized work to complete assignments in a timely, efficient manner.
- Coordinated cross-functional teams including marketing, engineering, finance, operations, legal departments. to ensure successful product launches.
- Created and managed budgets for product development, marketing, and launch activities.
- Identified areas of improvement in existing products and services.
- Collaborated with engineering teams to develop specifications for new products or features. Integrate a German payment platform into our selling system.
Global Key Account Manager, EU
IDT EUROPE
11.2005 - 11.2010
- Managed key accounts in Europe, fostering strong relationships and exceeding sales targets
- Developing tailor-made new products as per customer needs
- Negotiated contracts and agreements with key stakeholders in countries with no office presence to ensure successful partnerships and collaborations
- Supervising the marketing and local media campaigns
- Supervising the in country production and distribution of the products
- Led cross-functional teams to develop and execute strategic initiatives for key clients.
JUNIOR MARKETING AND MEDIA CAMPAIGN
IDT FRANCE
PARIS
10.2004 - 11.2005
- Developed and executed strategic marketing campaigns to increase brand awareness and sales
- Created content for press and radio marketing campaigns to promote new products and initiatives
- Analyzed data and metrics to optimize marketing strategies and improve ROI
- Plan and Developed Marketing budget.
Education
Professional Photography -
LENS ESCUELA DE ARTES VISUALES
Madrid, Spain02.2017
DU Management des Affairs -
MONTPELLIER UNIVERSITY I RICHTER MONTPELLIER
Montpellier, France06-2005
University Degree in Mass Communication & Journalism - Business Communication
PONTIFICIA UNIVERSIDAD JAVERIAN
Bogotá, ColombiaSkills
- Cross-cultural understanding
- Ability to Work Under Pressure
- Operations Management
- Customer Engagement
- Effective Communication
- Multilingual Proficiency
- Decision making under pressure
- Brand-building strategies
- Graphic Designing Skills
- Closing Techniques
- Service-driven sales
- Time management abilities
- Global Market Knowledge
- Problem-solving aptitude
Languages
Spanish
First Language
English
Proficient (C2)
C2
French
Advanced (C1)
C1
German
Intermediate (B1)
B1
Affiliations
• Professional Photographer working as a freelance for WIBO sport Brand & Private Events
• Graphic Design and Media management for small Entrepreneurs
• Food Photographer @atorresmunn_photography
• Photography in the 2003 World Food Program; Progress and Annual report
• 10 years in Transcendental Meditation
• Working with kids at a summer camp in France
Timeline
GLOBAL BUSINESS DEVELOPMENT
HOFFMANN WORLD
11.2020 - Current
FRANCHISE DIRECTOR AT VITALIA
VITALIA FRANCHISE
11.2017 - 11.2020
BRAND & PRODUCT LEADER. (BOSS REVOLUTION)
IDT EUROPE
11.2014 - 06.2016
EU HEAD OF PRODUCT DEVELOPMENT
IDT EUROPE
11.2010 - 06.2014
Global Key Account Manager, EU
IDT EUROPE
11.2005 - 11.2010
JUNIOR MARKETING AND MEDIA CAMPAIGN
IDT FRANCE
10.2004 - 11.2005
Professional Photography -
LENS ESCUELA DE ARTES VISUALES
DU Management des Affairs -
MONTPELLIER UNIVERSITY I RICHTER MONTPELLIER
University Degree in Mass Communication & Journalism - Business Communication
PONTIFICIA UNIVERSIDAD JAVERIAN
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