Hi, I’m
Alessandro Senato
Barcelona
Summary
I have over 15 years of experience in design and product development with a strong focus on visual communication and technology. After studying computer engineering, I transitioned to design and led a team of developers and designers at my own tech agency. As an entrepreneur, I worked for 8 years as a product designer and visual designer in my own company, working with high-profile clients such as Calvin Klein and the Italian Space Agency. I have worked in Spain and the USA, including a year in San Francisco, which significantly broadened my business awareness. My current focus is on user-centered design, and I have a particular expertise in gamification due to my work as a game designer.
Overview
15
years of professional experience
4
Certification
Work History
Hexad BarcelonaBarcelona
Product Designer
04.2023 - 07.2024
Job overview
- I lead the Product department, focusing on the development of our flagship app for VFL Wolfsburg, owned by Volkswagen.
- I created and maintained the Design System for the app, and ensured a cohesive design workflow for the designers in my team.
- My work involved planning user research and usability testing, other than wireframing and prototyping.
- Optimized existing features based on user feedback and analytics insights.
Tree-Nation BarcelonaBarcelona
UX Designer
04.2022 - 02.2023
Job overview
- Increased user engagement by enhancing website's UX and maintaining design system.
- I used gamification to design new, engaging services for the platform.
- Maintained the existing Design System.
Freelance Designer Digital Nomad
UX Consultant and Web Designer
08.2016 - 04.2022
Job overview
- Developed UI mockups and prototypes that clearly illustrate how sites function and look like.
- Analyzed customer feedbacks from surveys, polls and focus groups in order to identify areas for improvement in the product design process.
- Worked closely with developers to implement interactive elements within web pages using HTML5, CSS3, JavaScript.
Bleat Inc - Taiko Labs - MindMyEducation San FranciscoSan Francisco
UX Designer
01.2015 - 12.2016
Job overview
- Freelanced on UX/UI for three startups in San Francisco.
- In charge of managing end-to-end UX process for first release, encompassing visual design, prototyping and testing.
Dynematica Italy
CEO, Graphic Designer, and Product Designer
09.2006 - 08.2014
Job overview
- Founded and led company, achieving recognition as most innovative startup in Southern Italy in 2011.
- Developed an educational game for the Italian Space Agency and executed a €2.5M national television campaign for our region.
- Represented the organization at conferences, events, and networking activities as needed.
Education
GeeksHubs Academy
End to end Product Design
04.2023
Google Career Certificates
Google UX Design Professional Certificate
06.2021
University of Calabria
Computer engineering - Computer Science
06.2006
IFTS Tech institute
Master's Degree - Web dev
11.2003
Skills
- Design thinking
- Heuristic evaluation
- Usability Testing
- Narrative use cases
- Wireframing and Prototyping
- Content Strategy
- Relationship Building
- Decision-Making
Certification
- END-TO-END Product Design, GeeksHubs Academy
- Google UX Design Professional Certificate, Google Career Certificates
- Design Thinking: Implementing the Process
- Regenerative visions - beyond sustainability: Founders of Tomorrow 2021
Languages
Italian
First Language
English
Proficient (C2)
C2
Spanish
Advanced (C1)
C1
Events Organized
- Global Game Jam Cosenza, Organization, Visual design and Interaction Designer judge, Jan 2017
- Unity3D Conference, Organizer, opening keynote and panelists relations, Jan 2011
- Technology behind video-games, Organizer, Graphic Design and Panelist, Jun 2005
Volunteer Experience
- University Student Election, Candidate, 2000
- European Engineering student association, President and Graphic designer, 2003-2006
- Local branch of a national Political Party, Founder, 2007
- Erasmus+, Designer, 2017-2018
Affiliations
- Interactive Design Foundation (Barcelona Community leader)
Software
Figma
Adobe Creative Suite
Timeline
Product Designer
Hexad Barcelona
04.2023 - 07.2024
UX Designer
Tree-Nation Barcelona
04.2022 - 02.2023
UX Consultant and Web Designer
Freelance Designer Digital Nomad
08.2016 - 04.2022
UX Designer
Bleat Inc - Taiko Labs - MindMyEducation San Francisco
01.2015 - 12.2016
CEO, Graphic Designer, and Product Designer
Dynematica Italy
09.2006 - 08.2014
GeeksHubs Academy
End to end Product Design
Google Career Certificates
Google UX Design Professional Certificate
University of Calabria
Computer engineering - Computer Science
IFTS Tech institute
Master's Degree - Web dev
- END-TO-END Product Design, GeeksHubs Academy
- Google UX Design Professional Certificate, Google Career Certificates
- Design Thinking: Implementing the Process
- Regenerative visions - beyond sustainability: Founders of Tomorrow 2021
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