Alejandro Failo

Project: Marketplace B2B2C for EMEA - Magento Commerce Cloud 2 & SAP / Packaging and lightning goods. Reporting to VP of Sales EMEAI I am leading the eCommerce Strategy execution, Business Plan, and Budget for EMEA

• Product roadmap definition and execution
• Responsible for the business requirements & KPIs definition, process mapping/design, and backlog management
• Project Management (SAP integration, Countries Rollouts, Vendors Onboardings & Vendor integrations)
• Product Management (Backlog management & Sprint planning)
• JBP plans with Amazon Vendor (Germany, France and Italy)
• Cross-functional team management: IT front-end, back-end, UX, Marketing, Operations, among others BU.
• Developed and delivered Digital projects to maximise sales targets across EMEA.
• Introduced marketplaces in European markets, generating new business revenue.
• Developed sales strategies, turning underperforming products into best sellers within 6 months.
• Drove sales and conversion, liaising with marketing to ensure maximally effective roll-out of promotions across all channels.

Directly reporting to and supporting the work of the CTO & CEO. Digital Transformation Project (D2C) for Credimarket.com an Online Comparison Platform company owned by BAUER MEDIA GROUP (€2Bn business). Responsible for the business requirements & KPIs definition, process design and backlog management for the new mobile Personal Area.

• Led product roadmap, definition, execution and “test and learn” projects (UX & UI).
• Developed product documentation to communicate and align key components of upcoming features and products to internal teams.
• Collaborated with sales, marketing and support teams to launch products on time and within budget.
• Monitored market trends and competitor performance and analysed gaps to update promotional strategies and maximise sales.

Project: Retail B2C & B2B / Magento Commerce Cloud 2 / Sporting Goods (eBikes). Directly reporting to the CEO, opened HQ offices in Spain and first showroom in Barcelona (P&L Responsibility for Spain).

• Managed a team of 6 people, established commercial and operational processes in Spain from scratch
• Led eCommerce Strategy execution, Business Plan, and Budget for Spain & Portugal.
• Planned Marketing Campaigns and developed JBP with multiple marketplaces (Amazon FBA & Vendor, eBay, among others)
• Successfully managed the rollout of eCommerce platforms for Spain and Canada (D2C&D2B), Led the product roadmap and IT support operations for USA, Canada & Spain.
• Managed online listings across multiple marketplaces, including Amazon Vendor, Amazon Seller, eBay, Carrefour and Fnac.
• Drove sales and conversion, liaising with marketing to ensure maximally effective roll-out of promotions across all channels.

D2C Global Project: Retail & Security, D2C with Magneto & Marketplaces for PROSEGUR (€3.5 Bn business)

• Managed a team of 7 people in charge of improving customer experience through continuous improvement
• Led efforts to build digital direct sell, including product portfolio definition, cooperating with internal BU, process improvements and technology needs
• Established commercial and operations processes and delegated operational tasks to three junior managers
• Improved price control process by establishing benchmarks (Amazon & Google Shopping) & pricing
• Achieved partnership deals with third-party companies and a reduction of 25% in acquisition costs (full digital Alarm acquisition process)
• Led the TV/Radio campaign (€2.5M budget) with an agency.
• Generated leads to bring in new client revenue and improve bottom-line profitability.
• Followed industry trends and set pricing strategies to maximise business returns.

Project: Distribution D2B

Role focused on sales strategies and the adoption of a best practices feature for the E-commerce platform.

• Led a Team of 6 people including Operations, Sales, Marketing and Logistics
• Defined locations, dealers and investors to drive product sales and foster brand expansion.
• Developed effective retail marketing strategies to increase brand awareness.
• Managed platform D2B rollout plan with Magento
• Achieved multiple partnership & deals with third-party online stores & marketplaces
• Led marketing campaigns and developed JBP with marketplaces (D2B2C).
• Implemented change management and network restructuring strategies to address underperforming areas.

• Project: PHARMA D2B - Digital Transformation / eCommerce & SAP implementation. 8 months project for Farmanet (Client) -a pharmaceutical distributor owned by a group of important laboratories
• Minimised operational downtime through careful equipment monitoring and assessments.
• My main responsibilities included: research and documentation of logistics and commercial processes (AS IS processes)
• Identifying areas of opportunity and their recovery (TO BE processes) necessary for the eCommerce & SAP implementation working together with: BUs key users, SAP, eCommerce & 3PL consultants.

• Defined project scope, milestones and task allocation to establish and maintain clear progress plans.
• Led and motivated talented project teams, achieving targets within stipulated deadlines.
• Led meetings with department executives to review project status, drafting action plans to deliver proposed changes.
• Delivered projects on time and under budget through strict implementation and cost controls.

• Improved data access for stakeholders by designing and building data models.
• Researched and analysed impact of existing reporting procedures to identify improvements.
• Built reports based on stakeholder requirements to implement meaningful and necessary business changes.
• Identified room for process improvements and automations to increase operational accuracy and efficiency.

• Handled customer complaints, providing appropriate solutions to guarantee positive outcomes.
• Assisted customers with varying questions using product knowledge and service expertise.
• Handled high call volumes with accuracy and efficiency for optimum productivity.
• Resolved team conflicts and assisted with identified problems to maintain sense of teamwork.
• Assessed employee performance on daily basis and implemented corrective actions.
• Created and submitted progress reports to upper management.