Highly organized and detail-oriented e-commerce & digital marketing professional with strong work ethic and dedication to achieving goals. Skilled at developing solutions that impress both clients and users alike.
Hi, I’m
Alejandra Pedreño
E-commerce & Digital Marketing
Palma De Mallorca,Balearic islands
Summary
Overview
8
years of professional experience
4
Languages
Work History
IKEA Spanish Islands & Caribbean
E-commerce & Traffic Acquisition Coordinator
05.2021 - Current
Job overview
- Ensure comprehensive e-commerce strategy in terms of attraction, retention and conversion (web and app).
- WEB & IKEA Inspire App Product owner.
- Improved team productivity with regular communication and progress updates, fostering collaborative work environment.
- Contributed to business growth by identifying opportunities for process improvement and recommending actionable solutions.
IKEA Spanish Islands & Caribbean
Online Content Coordinator
03.2020 - 05.2021
Job overview
- Plan, create, supervise and diffuse digital content strategy for IKEA Spanish Islands and Caribbean markets in order to position brand according to marketing, ecommerce and commercial calendar objectives for all digital platforms (web and app).
- Implemented analytics tools to track content performance, identifying areas for improvement and adjusting strategies accordingly.
- Increased content engagement by curating and organizing relevant materials for various platforms.
- Maintained consistent brand voice across all content channels by adhering to established guidelines.
IKEA Spanish Islands & Caribbean
Content & Social Media Manager
04.2017 - 02.2020
Job overview
- Content creation for web and app and connection between app user, UX and programming team and Marketing team.
- Planning and implementation of Social Media strategy in organic and paid media.
- Monitoring of actions for fulfillment of ROI and objectives.
- Managed company's presence on multiple social media platforms, ensuring timely responses to comments and messages from followers.
Freelance
Digital Marketing Consultant
01.2017 - 08.2021
Job overview
- Planning and creation of organic & paid digital strategy.
- Content creation for web and social networks & digital communities management.
- Increased website traffic by implementing effective search engine optimization strategies.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
- Coordinated influencer partnerships, leading to increased brand visibility and consumer trust in product or service offering.
- Created compelling blog content to position company as industry thought leader and attract organic website traffic.
- Optimized website content to improve user experience, resulting in lower bounce rate and higher time spent on site.
State Public Employment Service (SEPE)
Trainer IFCT37 WEB 2.0 Tools Course
01.2018 - 01.2019
Job overview
- Trainer of Digital Marketing module at MUEVE-T Training Academy.
- Coached students on best practices, providing constructive feedback to support their professional growth.
- Evaluated effectiveness of training initiatives by tracking participant progress and gathering feedback for continuous improvement.
Ncora
Inside Sales & Marketing Manager
01.2016 - 01.2017
Job overview
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Education
ESADEMadrid, Spain
M.D. from E-commerce Management
2021
University Overview
Escuela De Negocios Y DirecciónBarcelona, Spain
M.D. from Digital Marketing & Communication Management
2018
University Overview
Universidad Europea Miguel De CervantesBarcelona, Spain
MBA from Business Administration And Management
2017
University Overview
Universidad De Les Illes BalearsPalma, Spain
BBA from Business Administration And Management
2015
University Overview
Skills
E-commerce Management
Digital Marketing
Work Planning and Prioritization
Pay-Per-Click Campaigns
Negotiation
Mobile Marketing Techniques
Project Coordination
Critical Thinking
Leadership
Multichannel campaigns
Data-driven decision-making
Personal Information
Personal Information
Title: E-COMMERCE & DIGITAL MARKETING
Languages
English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)
Catalan
Bilingual or Proficient (C2)
German
Elementary (A2)
Work Preference
Work Type
Full TimeContract WorkWork Location
RemoteHybridImportant To Me
Company CultureCareer advancementWork-life balanceWork from home optionInterests
Travel
Nature
Tech
Yoga
Fitness
Timeline
E-commerce & Traffic Acquisition Coordinator
IKEA Spanish Islands & Caribbean
05.2021 - Current
Online Content Coordinator
IKEA Spanish Islands & Caribbean
03.2020 - 05.2021
Trainer IFCT37 WEB 2.0 Tools Course
State Public Employment Service (SEPE)
01.2018 - 01.2019
Content & Social Media Manager
IKEA Spanish Islands & Caribbean
04.2017 - 02.2020
Digital Marketing Consultant
Freelance
01.2017 - 08.2021
Inside Sales & Marketing Manager
Ncora
01.2016 - 01.2017
ESADE
M.D. from E-commerce Management
Escuela De Negocios Y Dirección
M.D. from Digital Marketing & Communication Management
Universidad Europea Miguel De Cervantes
MBA from Business Administration And Management
Universidad De Les Illes Balears
BBA from Business Administration And Management
Similar Profiles
Jheel YadavJheel Yadav
Operations Manager at The Islands Caribbean CookshopOperations Manager at The Islands Caribbean Cookshop
Ishmael HenryIshmael Henry
Store Manager at Islands Caribbean Cook Shop Liberty VillageStore Manager at Islands Caribbean Cook Shop Liberty Village
Candace T HyltonCandace T Hylton
Customer Service Manager at Cayman Islands Government - Cayman Islands Postal ServiceCustomer Service Manager at Cayman Islands Government - Cayman Islands Postal Service