Alejandra Molina Valiente

• Lead the commercial strategy and revenue growth for the Spanish & Portuguese markets, managing key agencies and advertisers relationships.
• Own the forecasting process, ensuring accurate revenue projections and alignment with business targets.
• Define and allocate sales targets across the commercial team, driving accountability and performance.
• Lead negotiations and closure of agency trading agreements and incentives (rebates) to maximize revenue and strategic partnerships.
• Position Teads as a leading omnichannel platform, integrating branding and performance across premium environments and CTV.

• Led the growth and market positioning strategy of Outbrain in Spain & Portugal, strengthening its role as a key player in the performance digital advertising ecosystem.
• Owned the forecasting process and target setting across sales teams, ensuring alignment with revenue goals and business priorities.
• Maintained full financial oversight, including monthly revenue closing and agency reconciliations.
• Drove diversification of revenue streams by expanding focus beyond Big 6 agencies, with a strong emphasis on Small and Medium Enterprises, independent agencies, and direct advertisers.

• Data-Driven Sales: Developed and sold advanced advertising products powered by Telefonica’s 100% First-Party Data (Addressable TV).
• Consistently exceeded commercial targets for linear channels, VOD, and OTT platforms.

• Managed advertising sales and client relationships across Sony Pictures Television channels.
• Led the commercialization of special advertising solutions and tailor-made activations for flagship channels such as AXN and AXN White.
• E-gaming Strategy: Managed the commercialization of the PlayStation Plus platform and optimized multimedia advertising campaigns.

Early experience in media research, planning, and ad operations.