Akunna K. Ibe
Barcelona
Summary
Accomplished marketing professional with 12 years of international experience. Demonstrated success developing and implementing strategic approaches to drive brand image, market growth and profitability. Results-driven with additional skills in business development, sales and communications. Excellent communicator and a natural leader.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing Manager, International
Boats Group
Barcelona
02.2023 - Current
- Devise strategic product marketing campaigns- for Europe and global- across multiple channels to maximize profits
- Develop promotional marketing material for new product launches
- Support the sales team with engaging collateral, presentations, and customer conversations to secure product sales or upgrades
- Collaborate with notable industry organizations to promote brand awareness at major boat shows across Europe
- Produce thought leadership pieces on industry news, such as market studies, flyers and booklets for B2B and B2C customers
- Work closely with the data teams to analyze the market, identify new business opportunities and adapt the Go-To-Market strategy
Marketing Manager
OnTheGoSystems
Barcelona
07.2022 - 11.2023
- Led both internal and external company communication
- Devised multi-channel campaigns to drive traffic, increase conversions, lead generation and generate higher revenue
- Created and managed social media content to increase following, engage the audience and create new sales- increasing client subscription by 25% within the first quarter
- Used Public Relations Skills to build relationships with media, attaining company features in the local news, radio, and online publications
- Formulated and launched B2C and B2B promotional campaigns to increase sales by 50% in the first quarter
- Used analytics to track performance and SEO knowledge to optimize rankings and online visibility
- Built a team for the project by conducting candidate interviews, selecting, and training new employees
Project Manager and Public Relations Director
Andre School of Learning
Abuja
06.2020 - 06.2022
- Worked closely with the Proprietress to turn a concept of the one-of-a-kind non-profit special needs school and treatment center into a reality
- Managed a team of over 80 vendors and workers to complete construction of the school therapy center in one year
- Negotiated contracts with vendors and suppliers based on company objectives and agreed project budget
- Designed and wrote marketing content for the school’s website, flyers, and welcome package
- Served as the face of the school; building relationships with the Ministry of Education, Federal Capital Territory Minister’s office by writing letters, calling and giving detailed tours of the school
- Led the staff recruitment process for teachers and therapists
Program Specialist, Primary and Referral Care
GE Healthcare
Abuja
09.2017 - 06.2020
- Managed Nigeria's two largest primary and referral care programs: $5 million Healthymagination Mother & Child Initiative and $4 million Kaduna State Primary & Referral Care Program using the GE Healthcare VScan and Logiq ultrasound machines
- Cultivated and managed strategic partnerships with Key Opinion Leaders including Federal and State Ministries of Health, medical facilities, professional societies, mentoring and evaluation partners
- Advocated with relevant stakeholders to ensure buy-in, address challenges, and create sales of the VScan portable ultrasound machine to facilities to improve early detection for women across Nigeria
- Organized health trainings in the field (rural hospitals), product exhibitions and marketing events to increase brand awareness
- Oversaw of all aspects of implementation; budgeting, vendor and venue selection and management, logistics arrangements, and on-site coordination/supervision of each event
- Worked with Monitoring & Evaluation teams to collate and distribute essential outcomes deliverables and reports
- Drafted internal and external program communication and marketing material: letters, articles, reports, grant proposals, Memorandums of Understanding, and interviews with press, promotional video
Business Development Manager
Daralkuchi International Ltd
Abuja
06.2015 - 09.2017
- Developed and oversaw implementation of marketing strategies for agricultural products, increasing local and international presence through search engine optimized content, running online ads, and engaging social media content
- Created and managed the company's first ecommerce website, which increased product sales by 110%
- Designed website, product packaging, and marketing material
- In charge of writing proposals to clients introducing products, overseeing contract and MOU drafting
- Cultivated and managed new business relationships for the organization, increasing profitability
Business Manager and Personal Assistant
Lalani Group, LLC & Face Ink Brickell, LLC
Miami
10.2014 - 02.2015
- Managed daily business transactions for the CEO: managing two businesses, training staff, interviewing personnel, handling confidential information, keeping track of finances, booking travels and meetings
- Website and social media administration, wrote advertising articles for outside media outlets
- Increased skincare product sales and return customer base by 30% through organizing regular on-site promotional events
Assistant Public Relations Account Executive
TransMedia Group
Boca Raton
12.2013 - 09.2014
- Assisted Account Executives in bringing onboard new clients and creating customized marketing strategies to improve client visibility and brand recognition.
- Wrote advertising content and articles for newspapers, social media platforms, magazines, websites, blogs
- Increased account clientele through organizing regular public relations promotional events and social media engagement
Public Relations and Social Media Marketing Intern
MSi Lighting, Inc
Boca Raton
05.2013 - 08.2013
- In charge of marketing via social media websites to add content to Noesis, Facebook, Twitter and Blogs and responding to daily inquiries via these websites, increasing LED bulb sales by 20%
- Gathered information on company updates to write press releases and publish stories for its newsletter
- Interfaced with the company’s more than 250 distributors via phone, mail, and face-to-face meetings
- Re-designed the company’s website to make it more aesthetically pleasing and easier to navigate
Program Director
Endeavor Up
Paris
02.2012 - 08.2012
- Prepared details of the summer program including housing, building relationships with companies where interns worked, researched and created a schedule of relevant cultural events.
- Served as a guide and mentor to the students throughout their 3-month internship process in Paris
- Oversaw the general welfare of students to ensure a seamless experience (communication with their workplace, French translation, addressing health concerns, and safekeeping valuable items)
Events and Marketing Intern
Rosebar Lounge
Washington, DC
03.2012 - 05.2012
- Assisted in developing new publicity strategies (including flyers, social media, and personal invitations) to ensure the success of events at both locations as well as increasing the list of clientele
- Gave tours of the space, made reservations, prepared and oversaw private events for high-profile clients
- Cold-called companies to generate interest, successfully onboarding 8 new long-term corporate clients
Social Media and Interpersonal Marketing Intern
HoyOnline Agency
Barcelona
06.2011 - 08.2011
- Implemented Public Relations and interpersonal marketing skills to develop a strong presence for Spain's first online marketing agency
- Utilized photography and video production skills to document events and conduct interviews with companies and tv personalities
- Updated social media sites daily with intriguing trending topics to increase engagement with audiences
- Recruited companies to promote their business on HoyOnline.tv- increased customer base by 25%
Education
Master of Science - Communication and Media
Lynn University
Boca Raton, Florida08.2013
Bachelor of Arts - International Affairs and Anthropology
The George Washington University
Washington, DC05.2012
Skills
- Languages:
English (native)
French (fluent)
Spanish (working proficiency)
Italian (working proficiency)
- Computers: Microsoft and Mac, Word, Excel, PowerPoint
- Blogging
- WordPress
- Social media: Facebook, Twitter, Instagram, TikTok, Google, YouTube, video editing
- Google Analytics, SEO, SEM, Hootsuite
- Marketing Strategy Development
- Project and Program Management
- Customer Relationship Management (CRM)
- Partnership Marketing and Relationship Building
- Excellent Verbal and Written Communication
Certification
- Content Marketing Certification Course HubSpot, November 12, 2021
- Content Marketing Foundations LinkedIn, November 8, 2021
- Content Marketing: Blogs LinkedIn, November 22, 2021
Accomplishments
- National Youth Service Corps of Nigeria (April 2015-April 2016)
- Vice President of Community Relations- The Panhellenic Association of GWU (January 2011-December 2011)
- Marketing Director- The African Students Association (August 2011-May 2012)
- Event Coordinator- The African Student Association (August 2010-April 2011)
- Public Relations Chair- The African Student Association (January 2010-April 2010)
- Panhellenic Delegate- Phi Sigma Sigma Sorority (January 2010-December 2011)
- Fundraising Chair- Phi Sigma Sigma Sorority (August 2009-December 2009)
Timeline
Marketing Manager, International
Boats Group
02.2023 - Current
Marketing Manager
OnTheGoSystems
07.2022 - 11.2023
Project Manager and Public Relations Director
Andre School of Learning
06.2020 - 06.2022
Program Specialist, Primary and Referral Care
GE Healthcare
09.2017 - 06.2020
Business Development Manager
Daralkuchi International Ltd
06.2015 - 09.2017
Business Manager and Personal Assistant
Lalani Group, LLC & Face Ink Brickell, LLC
10.2014 - 02.2015
Assistant Public Relations Account Executive
TransMedia Group
12.2013 - 09.2014
Public Relations and Social Media Marketing Intern
MSi Lighting, Inc
05.2013 - 08.2013
Events and Marketing Intern
Rosebar Lounge
03.2012 - 05.2012
Program Director
Endeavor Up
02.2012 - 08.2012
Social Media and Interpersonal Marketing Intern
HoyOnline Agency
06.2011 - 08.2011
Master of Science - Communication and Media
Lynn University
Bachelor of Arts - International Affairs and Anthropology
The George Washington University
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