Ainura Zholan

As Chief of Strategy and Marketing Operations at Hero, I collaborated closely with the CEO to shape the company's vision and boost operational excellence.

I provided crucial advice to the CEO on vital business decisions, drawing from a deep understanding of market dynamics, industry trends, and our internal capabilities.

I led comprehensive marketing efforts to elevate brand visibility and market positioning, using data-driven strategies to attract a diverse range of tutors.

To set Hero apart as an innovative EdTech startup, I introduced and implemented creative solutions that enhanced the platform's competitiveness.

Recognizing diverse student needs, I diversified initiatives by including specialized educators like psychologists, speech therapists, and special needs teachers.

As the founder and CEO of Steppe In, I established a 450 sq m photo and video studio that became a sought-after space for both individuals and businesses. The studio, fully equipped for diverse creative projects, offered services ranging from photo and video shoots to events and workshops.

• Successfully launched Steppe In, creating a strong brand identity that positioned the studio as an industry trendsetter.
• Built and led a team of six professionals, fostering a culture of creativity and excellence.
• Doubled the studio's size within the first year, expanding services to meet diverse client needs.
• Implemented strategic financial plans increasing company profits. Leveraged growth strategies to capitalize on emerging opportunities in the dynamic creative services sector.
• Facilitated numerous successful commercial and personal shoots, establishing Steppe In as the go-to studio for impactful visual storytelling.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Attracted and retained SMB clients, particularly from the advertising and commercial sectors.
• Managed social media presence and marketing activities.
• Successfully sold Steppe In after three years, leaving a legacy of success.

• Developed Project's dedicated glossary.
• Monitoring translation compliance with lexical, stylistic and semantic context.
• Motivate the staff of 7 people while ensuring the productivity and efficient deliverables of the department work.
• Effectively delegated the department's work scope.
• Interpretation at negotiations, conferences and meetings (Kazakh, English and Russian languages).
• Ensuring successful interface with other departments in order to achieve the project's goals.
• Set up PM's daily meetings and maintain the protocols and minutes of meetings.
• Maintain PM's correspondence with Stakeholder Management.

• Translation of all technical documentation (procedures, surveys, protocols, reports etc.).
• Interpretation during negotiations, conferences and meetings.