Aina Sánchez I Velamazán
Marketer
Vilafranca del Penedès,B
Summary
Results-driven Digital Marketing and Content Strategy Specialist with over 6 years of experience in community management and brand development. Led content and storytelling strategies for personal brands and digital projects, engaging audiences of over 300,000 on social media. Expertise in creating compelling narratives that foster connections and drive engagement.
Overview
6
6
years of professional experience
Work History
Product City Manager of Barcelona
The Tour Guy
04.2025 - 10.2025
- Coordinated product and tourism operations in Barcelona, enhancing customer experience and driving profitability.
- Collaborated with global marketing team on brand content creation, local guides, and digital campaigns to strengthen brand presence.
- KPI management, reporting, and continuous improvement through data analysis.
- Advanced use of CRM, Excel, and collaborative tools (Teams, Outlook, OneDrive) for planning and communication.
- Supervision and training of guides and customer service staff.
- Conducted trend research and developed new experiences aligned with product strategy to meet customer demands.
Expert in Digital Marketing & Content
Freelance
08.2021 - 06.2025
- Developed and executed digital content strategies, elevating visibility for 100+ personal brands and creative projects.
- Achieved growth of communities to over 300,000 followers on TikTok and 30,000 on Instagram.
- Managed online communities and exclusive memberships, driving sustained engagement.
- Analyzed metrics and optimized campaigns, resulting in improved engagement and conversion rates.
- Authored persuasive copy for social media and sales campaigns.
- Created proprietary digital courses and products, enriching service offerings and driving revenue growth.
Digital Planner
IMC TOYS
03.2020 - 12.2021
- Executed digital strategy for three international brands, aligning marketing efforts to enhance brand visibility.
- Coordinated design and social media teams for seamless campaign execution, ensuring message consistency.
- Analyzed KPIs and presented performance reports to stakeholders.
- Developed audiovisual content and creative proposals to support impactful product launches.
Education
Private Mentorship - Marketing
The Social Clique - Rachel Pedersen
Online01.2022
Bachelor's Degree - Marketing, Advertising & Public Relations
U. Formatic Barcelona (University of Wales)
Barcelona01.2021
Skills
- Content strategy
- Digital marketing
- Brand growth
- Storytelling techniques
- Data analysis
- Writing skills
- Effective communication
- Collaborative teamwork
- Availability for full-time and part-time work
- Driver's license
Languages
Spanish
Native
Native
Catalan
Proficient (C2)
C2
English
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
Product City Manager of Barcelona
The Tour Guy
04.2025 - 10.2025
Expert in Digital Marketing & Content
Freelance
08.2021 - 06.2025
Digital Planner
IMC TOYS
03.2020 - 12.2021
Private Mentorship - Marketing
The Social Clique - Rachel Pedersen
Bachelor's Degree - Marketing, Advertising & Public Relations
U. Formatic Barcelona (University of Wales)