Agija Lelle
Figueres
Summary
Marketing data analyst with 10 year experience in data analysis in the media agency industry. Managed a team of two sub-specialists and conducted monthly internal training on data analysis topics. Skilled in pitch tender strategic support and client data compilation to drive business results. Seeking long-term cooperation in Spain with legal work permission.
Overview
17
17
years of professional experience
Work History
MASTER DATA ANALYST
Coty Inc.
Barcelona
07.2024 - Current
- Monitored daily operations related to the collection, storage, manipulation and utilization of all types of enterprise-wide master data.
- Maintained an up-to-date inventory of all existing databases containing pertinent information about customers, suppliers, products.
- Identified areas of improvement in existing processes related to managing master data.
- Performed regular ¨check-up¨ of the master data to ensure accuracy.
- Cleaned and manipulated raw data.
FEEDS & STRUCTURED DATA ANALYST/PROJECT MANAGER
Dentsu Latvia
Latvia
01.2023 - 01.2024
- From the beginning, working fully remote as a Feeds & structured data analyst.
- Provided communication with such clients as Ferrero, Zalando, BITE, Kellogg & Pringles, Paulig, 4Finance, Wolt, Stockmann, and others.
- On a daily basis, I make reports from two different client segments.
- Media data analysis and client reports in MS Excel, MS PowerPoint, Tableau, and Power BI formats.
- Power BI dashboard creation for internal company use, to simplify the work of colleagues.
- Conducting research surveys and providing reports to the client.
- individual client analysis (client data vs media data, the impact of various parameters on sales performance, statistical methods usage);
- Prepare insights about any client category: for pitch, on quarterly basis, or as required.
- Latvia's media and market landscape for pitch and clients.
- Collaborated with cross-functional teams on projects related to analytics initiatives.
- Euromonitor and Warc white paper and analysis usage for clients and strategic team.
- Antar, Gemiuss, and other databases cooperate with Norstatd. Regular learning in Dentsu Academy and LinkedIn Learning.
- Regular learning in Dentsu Academy and LinkedIn Learning.
HEAD OF BUSINESS DATA ANALYTICS TEAM
Intensa Baltic
Latvia
04.2021 - 11.2022
- From the beginning, working fully remote as 2 data analytics specialist manager.
- Provided communication with such clients as Olybet, Lego, IKEA, KRKA, Maxima Latvia, Akropole, and others.
- Media data analysis and client reports in MS Excel, MS PowerPoint, Tableau, and Power BI formats.
- Conducting research surveys and providing reports to the client.
- Individual client analysis (client data vs media data, the impact of various parameters on sales performance, statistical methods usage);
- Collaborated with other departments to develop innovative solutions for complex problems.
- Created presentations for internal use or external client meetings outlining product features and benefits.
- Reviewed reports prepared by subordinates on a regular basis to track progress towards objectives.
- Prepare insights about any client category: for pitch, on quarterly basis, or as required.
- Euromonitor and Warc white paper and analysis usage for clients and strategic team.
- Kantar, Gemiuss, Norstat, and other databases.
RESEARCH STATISTICIAN - DATA ANALYST
PHD Latvia
Latvia
09.2017 - 04.2021
- Last 1 year, worked as a data analytics specialist manager.
- Media data analysis and client reports in Excel, PowerPoint, and Power BI formats.
- conducting research surveys and providing reports to the client; individual client analysis (client data vs media data, the impact of various parameters on sales performance, statistical methods usage);
- agency Newsletter development for clients (all media review);
- Kantar, Gemiuss, and other databases.
- Experience in data governance and GDPR compliance, crafting, and enforcing.
- Provided insights into customer behaviors by applying descriptive statistics.
- Developed Power BI dashboards and visualizations to present results in an easy-to-understand way.
- Translated complex analytical results into plain language understandable by non-technical stakeholders.
- Last 5 months, I was working remotely.
- Provided communication with such clients as McDonald's, Bayer, Olainfarm, and others.
DATA ANALYST
MMS Communications Latvia
Latvia
09.2016 - 09.2017
- Media data analysis and client reports in excel, ppt formats;
- Collected, tracked and reviewed data to evaluate business and market trends.
- Kantar, Gemiuss and other databases
- Provided communication with such clients as Samsung, Omega Pharma, SANOFI, Sandoz, 4finance and others.
MEDIA PLANNER / BUYER AND DATA ANALYST
MMS Communications Latvia
Latvia
09.2015 - 09.2016
- Planning customer campaigns according to customer target groups and budget using available programs and templates;
- reservation and control of TV, radio, and press campaigns;
- preparation of reports for the project manager and clients about the campaigns;
- data analysis at the request of the project manager or client, and analysis of competitors.
- Produced detailed reports outlining key metrics such as reach, impressions, engagement rate.
- Researched target audiences and created detailed demographic profiles.
- Negotiated contracts with media vendors to obtain optimal rates for clients.
- Evaluated new media opportunities in order to maximize exposure for clients' products and services.
- Analyzed data to determine the effectiveness of campaigns and made adjustments accordingly.
- Analyzed campaigns against channel best practices to maintain optimal performance.
MARKETING ANALYST
Publishing House Rīgas Viļņi
Latvia
11.2011 - 09.2015
- Press and web portal market analysis to news portal jauns.lv using TNS, Gemius, Adex databases; acceptance and reservation of advertising reservation in the form of both layouts and banners; campaign planning / reservation in TV, radio, newspapers, magazines; creating a layout plan (layouts, banners).
EXPERT
VOAVA (National Health Service of Latvia)
Latvia
11.2008 - 09.2009
- Contract funds calculation, planning, spreadsheets; work with Access, Excel files; data analysis; communication in letter format with customers.
STATISTICIAN
Central Statistical Bureau of Latvia
Latvia
04.2007 - 10.2008
- Survey sampling; data analysis and processing; work on projects.
Education
MASTER OF MATHEMATICS AND ECONOMICS -
University of Latvia
Riga, Latvia01.2010
BACHELOR OF MATHEMATICS AND STATISTICS -
University of Latvia
Riga, Latvia01.2008
Skills
- Project Management
- Data Analysis
- Power Point
- Presentation to client
- Lead of small teams
- Market Analysis
- Power BI
- Planning
- Statistical Methods
- Tableau
- Advanced Excel
- Data Visualization
- Team building
- Multitasking
Languages
- English
- Latvian
- Russian
- Spanish
Timeline
MASTER DATA ANALYST
Coty Inc.
07.2024 - Current
FEEDS & STRUCTURED DATA ANALYST/PROJECT MANAGER
Dentsu Latvia
01.2023 - 01.2024
HEAD OF BUSINESS DATA ANALYTICS TEAM
Intensa Baltic
04.2021 - 11.2022
RESEARCH STATISTICIAN - DATA ANALYST
PHD Latvia
09.2017 - 04.2021
DATA ANALYST
MMS Communications Latvia
09.2016 - 09.2017
MEDIA PLANNER / BUYER AND DATA ANALYST
MMS Communications Latvia
09.2015 - 09.2016
MARKETING ANALYST
Publishing House Rīgas Viļņi
11.2011 - 09.2015
EXPERT
VOAVA (National Health Service of Latvia)
11.2008 - 09.2009
STATISTICIAN
Central Statistical Bureau of Latvia
04.2007 - 10.2008
MASTER OF MATHEMATICS AND ECONOMICS -
University of Latvia
BACHELOR OF MATHEMATICS AND STATISTICS -
University of Latvia
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