Summary
Overview
Work History
Education
Extra Skills
Timeline
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Adrian Darabos

Adrian Darabos

Senior Marketing Manager
Valencia

Summary

Dynamic Senior Digital Strategist & Marketing Lead with over 10 years of international experience in performance marketing, media buying, and strategic campaign planning. Skilled at driving growth, optimizing campaigns, and managing cross-functional teams, with a strong focus on gaming and digital industries. Multilingual communicator (German, English, Spanish) with proven analytical and leadership abilities.

Overview

20
20
years of professional experience

Work History

Lead Marketing Manager

ASAP Brand Services
01.2023 - Current

All-in-One Digital Agency focused on the Video Game and Entertainment Industry


  • Media buying across multiple platforms (Meta, Google, TikTok, Bing, Apple, Reddit & Tradedesk)
  • Developing media strategies and budget planning
  • Conducting training and onboarding for staff and new employees
  • Driving sales pushes for releases & seasonal promotions
  • Analyzing campaign performance and monitoring KPIs
  • Overseeing content creation and social media profiles
  • Implementing traffic arbitrage strategies for an in-house gaming magazine
  • Managing influencer campaigns
  • Co-Supervising a media buying team of five professionals

Digital Marketing Consultant

Freelancer
06.2017 - 01.2023

Worked with multiple marketing agencies and direct clients on various projects


  • Project management and consulting
  • Affiliate marketing & traffic arbitrage
  • Social and search campaign execution
  • E-commerce marketing strategies

Senior Marketing Manager

Adshare GmbH
10.2015 - 04.2017

Marketing agency with proprietary online magazines


  • Developed and optimized online campaigns & traffic arbitrage initiatives
  • Monetized websites through programmatic advertising
  • Negotiated contracts and oversaw financial reporting
  • Managed and marketed two online magazines, coordinating content & strategy
  • Led project management and supervised a small team

Strategic Account Executive

Adshare GmbH
10.2015 - 03.2016

Marketing agency with proprietary online magazines


  • Key Accounting
  • Executing and optimizing advertising campaigns
  • Influencer marketing (Facebook, Instagram, YouTube, blogs)
  • Crafting marketing strategies
  • Data analysis and lead generation
  • Monetizing Web Pages

Account Manager (DE/AT/CH)

Hewlett Packard Corp.
05.2015 - 09.2015

Full IT-Solutions for business clients and government projects


  • Key account management for business clients
  • Sales of tailored solutions regarding clients needs
  • Re-engaging inactive partners
  • Building long-term business relationships
  • Cross-sales strategy implementation

Account Manager EMEA

Meta
06.2014 - 05.2015

Global technology company focused on social media and digital platforms


  • Managing SMB market portfolios
  • Supporting marketing agencies
  • Onboarding high-spending clients into high-value programs
  • Providing training and strategic consultation
  • Optimizing and monitoring ad campaigns
  • Generating upsells
  • Participating in taskforce for new product implementations.

Client Partner DACH

Meta
01.2013 - 06.2014
  • Acquiring new advertising clients
  • Onboarding new advertisers
  • Conducting marketing analysis and developing advertising plans
  • Creating KPIs and optimizing small agency accounts

Media Consultant

SAZ Verlag GmbH & Co. KG
07.2011 - 07.2012

Weekly free newspaper, delivered to all households across the greater city region


  • Advertising sales and customer acquisition
  • Contract negotiation and management
  • Assisting in ad design and placement

Marketing Manager

CK-Öko-Massivbau GmbH
08.2010 - 07.2011

Planning and constructing environmentally friendly houses


  • Redesigned company's online presence
  • Managed advertising across multiple channels (Google, YouTube, newspapers, B2B forums)
  • Developed supplier, customer, and partner networks
  • Provided internal IT support

Shift Leader / Supervisor

Burger & More GmbH
08.2005 - 10.2007

Fast Food Chain (Franchise)


  • Supervised up to 40 employees
  • Managed inventory, cost control, and compliance with sales standards
  • Implemented franchise-specific marketing campaigns

Education

BBA - Applied Business Administration (KA)

Kolping Akademie
Bamberg, Germany
04.2001 -

Extra Skills

  • Linux Basics
  • IT Security & Networking
  • Anti-Tracking Strategies & Data Ethics
  • Home Automation
  • Basic Python, Java & JavaScript
  • Automation: Google Ads Scripts, etc.

Timeline

Lead Marketing Manager

ASAP Brand Services
01.2023 - Current

Digital Marketing Consultant

Freelancer
06.2017 - 01.2023

Senior Marketing Manager

Adshare GmbH
10.2015 - 04.2017

Strategic Account Executive

Adshare GmbH
10.2015 - 03.2016

Account Manager (DE/AT/CH)

Hewlett Packard Corp.
05.2015 - 09.2015

Account Manager EMEA

Meta
06.2014 - 05.2015

Client Partner DACH

Meta
01.2013 - 06.2014

Media Consultant

SAZ Verlag GmbH & Co. KG
07.2011 - 07.2012

Marketing Manager

CK-Öko-Massivbau GmbH
08.2010 - 07.2011

Shift Leader / Supervisor

Burger & More GmbH
08.2005 - 10.2007

BBA - Applied Business Administration (KA)

Kolping Akademie
04.2001 -
Adrian DarabosSenior Marketing Manager