Adela Pérez Remón
Madrid
Summary
A seasoned MarCom Specialist with over 20 years of experience, skilled in all Marketing Communication disciplines, including strategy, production (ATL&BTL), media (on&off), social marketing, branded content, and data analytics. Proven success in enhancing brand awareness, engagement, and follower growth through innovative content and targeted campaigns. Experienced in managing and motivating teams for 10 years, with a passion for collaborative, multidisciplinary and international environments.
Overview
24
24
years of professional experience
Work History
Head of Advertising & Media
Moeve
Madrid
02.2023 - 12.2024
- Coordinated a full advertising-scope worldwide effort for rebranding Cepsa to Moeve, developing over five hundred different materials.
- Rebuild the social media strategy for Cepsa and Moeve channels (Meta and LinkedIn).
- Created a successful TikTok Moeve Gow channel, surpassing the main competitor Waylet's followers by four times in the initial two-year period.
- Oversaw advertising campaigns in the Mobility and New Commerce BU for B2C, B2B prospects, and CRM.
- Managed retail paid media and social ad campaigns for the launch and follow-up of new eatery brands R'spiro and FoodHall at service stations.
- Developed internal communication assets.
- Results included: a 20% customer acquisition in one year, maximizing awareness, and a two-digit significant positive sentiment growth for the brand transformation campaign.
Head of MarCom Renault Iberia, Alpine & Mobilize
Renault Spain
01.2020 - 02.2023
- Developed cross-platform strategies leveraging data analytics and brand objectives.
- Execute product-to-market advertising strategies across the vehicle's lifecycle.
- Optimize influencer outreach, branded content initiatives, blog campaigns, and public relations efforts on platforms like social media and Twitch.
- Define, develop, and implement marketing strategies to increase brand awareness and sales, introducing the Alpine and Mobilize brands in Spain, based on data analysis and audience targets.
- Collaborated with other departments to ensure successful implementation of campaigns.
- Liaised with external agencies to create high-impact ads across multiple platforms.
- Trained and mentored newly hired employees to provide better grasp of job responsibilities and expectations.
Head of Strategic Planning, Brand Content Strategy and Production
Renault Western Europe
06.2016 - 12.2019
- Strategic planning and content production for comprehensive 360º advertising campaigns (on and off) nurturing all aspects of the customer journey.
- Overseeing coordination across nine Western European markets at the MarCom level.
- Establishing and implementing partnerships with major players (Google, Disney, Meta, ...)
- Relevant campaigns: Captur launch, Kadjar Star Wars, LCV range, ZOE Digital Campaign.
- Maintained updated knowledge through continuing education and advanced training for Western Europe MarCom managers.
- Collaborated with global teams to meet objectives.
Advertising Manager
Renault Spain
03.2007 - 05.2016
- Created, implemented, and localized comprehensive 360º campaigns for new model launches in the Spanish market.
- Managed successful campaigns such as Mégane Neverending (EFK Award and Cannes Award), Mother (Ondas Award), Mégane with Fernando Alonso, and Scénic Dreamworks.
- Specialized in e-mail blasts, social media marketing and radio or television advertisements.
- Created promotions campaigns that drove strategic initiatives and raised awareness of new products.
- Maintained advertising calendar to keep projects on task and meet deadlines.
- Analyzed market trends and research consumer preferences.
Dealer Network Communication
Renault Spain
01.2006 - 03.2007
- Organizing events, challenges, trips, and communications for the dealer network.
- Monitored the accomplishment of business goals of Renault retailers.
Brand Manager Premium Range
Renault Spain
03.2005 - 12.2006
- Overseeing the lifecycle, positioning, and launch of Renault's premium range in the Spanish market.
- Developed pricing strategies in conjunction with sales team to ensure profitability of products and services.
- Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
- Collaborated with product development teams to create integrated marketing plans for new product launches.
Head Market Research Renault & Nissan
Renault-Nissan Alliance Spain
04.2003 - 03.2005
- Conducted comprehensive research of Spanish automotive market to integrate the insights and support the local product definition and launch strategy.
Head of Marketing Renault Retail Group
Renault Dealer Barcelona
04.2001 - 04.2003
- Defining and implementing the local marketing and advertising strategy through local media deals and local customer profiling.
Education
Certificate - Digital Marketing & e-Commerce
Google Career Certificates
Online06.2025
Certificate - Digital Marketing
ISDI More Than Digital + Salesforce
Madrid, Spain02.2024
Certificate - Advertising
Creative Excellence
Cannes Lions, Paris02.2018
BBA - Business Administration
Universidad Alcalá De Henares
Alcalá De Henares, Spain´06.1998
BBA - Marketing
Université Robert Schuman
Strasbourg, France06.1998
Skills
- Marketing strategies
- Integrated marketing campaign management
- B2C and B2B marketing
- Digital marketing
- Social media marketing
- Content strategy and creation
- Paid media advertising
- SEO / SEA
- Budgeting and Planning
- Analytics and Reporting
Soft Skills
- Strategic vision
- Data-driven decision making
- Multicultural marketing
- Stakeholder relations
- Organization
- Team Leader and Team Player
- Communication
- Creativity
- Consumer insightful
- Media relations
Languages
Spanish
First Language
English
Proficient (C2)
C2
French
Proficient (C2)
C2
Accomplishments
- Ondas 2010 Best Radio Ad - Mother
- Eficacia 2007 & Cannes Lions 2007: Renault Mégane Neverending
- Best Ad-lib Short Story: Noche en blanco November 2006 - Madrid
References
References available upon request.
Timeline
Head of Advertising & Media
Moeve
02.2023 - 12.2024
Head of MarCom Renault Iberia, Alpine & Mobilize
Renault Spain
01.2020 - 02.2023
Head of Strategic Planning, Brand Content Strategy and Production
Renault Western Europe
06.2016 - 12.2019
Advertising Manager
Renault Spain
03.2007 - 05.2016
Dealer Network Communication
Renault Spain
01.2006 - 03.2007
Brand Manager Premium Range
Renault Spain
03.2005 - 12.2006
Head Market Research Renault & Nissan
Renault-Nissan Alliance Spain
04.2003 - 03.2005
Head of Marketing Renault Retail Group
Renault Dealer Barcelona
04.2001 - 04.2003
Certificate - Digital Marketing & e-Commerce
Google Career Certificates
Certificate - Digital Marketing
ISDI More Than Digital + Salesforce
Certificate - Advertising
Creative Excellence
BBA - Business Administration
Universidad Alcalá De Henares
BBA - Marketing
Université Robert Schuman
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