Adela Mola Berazaluce
Barcelona
Overview
10
10
years of professional experience
Work History
Head of Product & Buying Management
Brava Fabrics
Barcelona
09.2024 - Current
- Collection creation & strategy development: creation of seasonal collection strategies by defining key product categories and developing buying strategies
- Budget & financial oversight: managing the collection budget and markup control, aligning pricing strategies while ensuring sustainable practices are incorporated into all product lines.
- Merchandising & SKU definition: definition of SKUs, order quantities, and assortment to ensure the collection meet s sales targets and growth objectives, optimizing product range for wholesale, retail, and e-commerce channels.
- Product selection & coordination: collaboration with the design team to select products based on sales analysis, market trends, and customer insights, ensuring the collection is aligned with brand DNA and market demand.
- Supplier negotiations & production management: Negotiation pricing, terms, and lead times with suppliers, ensuring timely delivery and maintaining high-quality standards & monitoring of markup control.
- Sales & stock monitoring: analyzing sales performance, stock levels and sell-through, taking actions such as reorders, and stock redistribution to maximize profitability and minimize excess inventory.
- Cross-channel collaboration: working alongside retail, wholesale, and online teams to develop tailored assortments for each channel.
- Post-sales follow-up & action plans: follow up of KPIs, sales, and stock to identify opportunities.
Senior Buyer & Merchandiser
Desigual
Barcelona
01.2022 - 01.2024
- Multiproduct buyer, involved from product design to collection delivery in stores
- Definition of SKU's and order quantities, as well as action plans in order to achieve sales targets
- Managing collection development hand in hand with design team
- Budget and markup control
- Negotiation with suppliers and follow-up of the orders
- Daily analysis of sales and stocks (sellout, sellthrough, stock turnover)
- Working close with retail, franchise/wholesales, planners, logistics and online
- Involved in the brand creative direction via marketing initiatives, advertising, visual merchandising and social media campaigns
Senior Buyer & Merchandiser - Woven
Massimo Dutti - Inditex
01.2020 - 01.2022
- Definition of the purchasing strategy and budget management
- Creation of collection briefing for design team based on sales history, market analysis and key trends
- Selection, negotiation and follow-up of fabrics, trimmings and accessories
- Suppliers' management, price negotiations and production follow-up
- Analysis of sales and stock levels implementing strategic actions to improve results
- Monitoring and maintaining appropriate stock levels during the products' life cycle
- Managing purchase order quantity, mark-ups, lead times and sales
- Communication with distribution, e-commerce and logistic department
Senior Buyer & Merchandiser - Outerwear
Zara - Inditex
01.2018 - 01.2020
- Management of product family budget
- Analyzing sales and market trends to create collection structure and briefing
- Managing mark-ups, order quantities, price negotiations and sales follow-up
- Daily sales and stock analysis to establish an action plan
- Constant review of market competitors to identify opportunities to maximize business
- Price negotiations, supplier management and production follow-up
- Managing fitting sessions with design team
- Communication with distribution, e-commerce and logistic department
Senior Buyer & Merchandiser - Womenswear Casual Dept.
Mango
01.2017 - 01.2018
- Definition of purchasing strategy
- Daily selling reports and stock levels follow-up to establish an action plan
- Product selection with design team based on collection briefing
- Supplier management, price negotiation and production follow-up
Buyer - Special Collections Dept.
Mango
01.2016 - 01.2017
- Identifying uncovered market needs creating exclusive collections accordingly (Middle East, Asia, Latam & .com)
- Managing mark-ups, order quantities, price negotiations and sales follow-up
- Collection and production handling with design team
Junior Buyer - Womenswear Casual Dept.
Mango
01.2015 - 01.2016
- Production follow-up, daily communication with suppliers
- Ensure production delivery calendar
Education
Master - International retail management
ESCI-UPF
01.2015
University degree - Law
Universidad Pùblica De Navarra
01.2014
International Law studies -
Uczelnia Lararskiego w Warsawie
01.2013
Skills
- Analytical
- Organized
- Strategic
- Problem solver
- Detail-oriented
- Proactive
- Leadership
Languages
- Spanish
- English
Timeline
Head of Product & Buying Management
Brava Fabrics
09.2024 - Current
Senior Buyer & Merchandiser
Desigual
01.2022 - 01.2024
Senior Buyer & Merchandiser - Woven
Massimo Dutti - Inditex
01.2020 - 01.2022
Senior Buyer & Merchandiser - Outerwear
Zara - Inditex
01.2018 - 01.2020
Senior Buyer & Merchandiser - Womenswear Casual Dept.
Mango
01.2017 - 01.2018
Buyer - Special Collections Dept.
Mango
01.2016 - 01.2017
Junior Buyer - Womenswear Casual Dept.
Mango
01.2015 - 01.2016
Master - International retail management
ESCI-UPF
University degree - Law
Universidad Pùblica De Navarra
International Law studies -
Uczelnia Lararskiego w Warsawie
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