Adeel Khalid Bajwa

Products: DocIDV, IDnow VideoIdent and IDnow eID
Focus: Product strategy, growth, regulatory leadership, product expansion, and business outcomes.

• Defined and executed product strategy for identity verification and onboarding solutions specified above.
• Led conversion optimization initiatives for customers like N26 by improving onboarding journeys and user experience, resulting in increased customer completion rates and reduced onboarding friction.
• Defined and executed a cost-reduction initiative for the eID product, successfully replacing a legacy service provider with a more cost-efficient solution that reduced verification costs by up to 80%.
• Led the end-to-end development and market launch of DocIDV, a unified document verification platform that consolidated multiple identification methods into a single SDK, reducing integration complexity for customers while ensuring compliance with the European Accessibility Act and WCAG 2.1 accessibility standards.
• Led customer migration initiatives for eID and DocIDV solutions, coordinating with cross-functional teams, developing migration documentation and enablement materials, conducting regular stakeholder reviews, and supporting customers throughout the transition to ensure successful adoption and minimal business disruption.
• Collaborated with Security and Engineering teams to proactively identify and prioritize any potential vulnerabilities within the VideoIdent Web platform, ensuring compliance with internal security standards and secure customer onboarding experiences.
• Participated in regulatory compliance and audit activities, ensuring timely adaptation to changing legal, audit, and market requirements across multiple jurisdictions.
• Maintained direct relationships with strategic customers, conducting regular feedback sessions and translating insights into roadmap priorities.
• Enabled customer-facing teams through regular product demos and training, and sales enablement materials.

Products: IDnow VideoIdent, IDnow eSign, and IDnow eID
Focus: Product ownership, optimization, compliance management, and customer-centric product evolution.

• Owned the end-to-end delivery of product features and enhancements from discovery through launch and continuous improvement.
• Partnered closely with UX and design teams to create intuitive and conversion-focused user journeys, ensuring customers could seamlessly complete identification and onboarding processes.
• Defined and prioritized product roadmaps based on customer feedback, business objectives, regulatory requirements, and data insights.
• Conducted customer workshops and feedback sessions to validate requirements and identify product enhancement opportunities.
• Developed enablement materials and delivered training sessions for Sales, Customer Success, Support, and Operations teams.
• Improved product documentation standards to support scalability, compliance, and customer adoption.
• Organized product testing activities and coordinated successful releases across multiple product areas.

Products: IDnow VideoIdent and IDnow eID
Focus: Product execution, customer onboarding, analysis, testing, and operational support.

• Supported the development and enhancement of IDnow VideoIdent and IDnow eID solutions.
• Gathered and documented business and regulatory requirements, translating them into user stories and acceptance criteria.
• Conducted product testing and coordinated User Acceptance Testing (UAT) activities to ensure release quality.
• Collected and consolidated customer feedback to support product enhancements and roadmap decisions.
• Supported backlog refinement and sprint planning activities within Agile development teams.
• Collaborated with engineering, operations, and compliance teams to support product delivery and continuous improvement.

• Worked with cross-functional teams for the management and delivery of different products (retail websites, mobile and web applications)
• Translated features into user stories within the product backlog, while managing and prioritizing them to reflect stakeholders' requirements
• Managed project process by creating and managing product roadmaps, and tracked progress against milestones, KPIs, and budget requirements
• Applied Agile methods and acted as the point of contact for all projects and products

• Managed a portfolio of over 15 B2B and B2C clients, and created their SEO strategies based on keyword research and current rankings.
• Developed quarterly marketing calendars and collaborated with other teams to enhance clients' website UX, content and conversion points.
• Created go-to-market strategies based on detailed competitor analyses, market segmentation, buyer personas and value propositions.
• Regularly led client presentations to discuss campaign performance based on ROI against established social media KPIs.