ABDULRAHMAN DANA
Málaga
Summary
Digital marketing and e-commerce operator based in Málaga, with experience across online stores, paid social, content, customer service, sourcing, and fulfillment. Built small resale and digital goods businesses, helped run a family floral and gift delivery company, and later worked on growth and BD projects for consumer and digital businesses. Practical across both marketing and operations, with a strong interest in roles where acquisition, customer experience, and online sales connect.
Professional with robust experience in E-Commerce consulting. Skilled in driving online sales growth, optimizing digital marketing strategies, and enhancing user experience to maximize revenue. Strong focus on team collaboration and flexibility to adapt to changing business needs. Reliable in delivering measurable results with expertise in SEO, SEM, and data analytics.
Overview
2027
2027
years of professional experience
Work History
Operations & Customer Lead
WardExpress
Amman, Jordan
01.2017 - 01.2021
- Handled daily order operations, including customer intake, delivery coordination, issue resolution, and post-sale follow-up.
- Supported seasonal peaks of 3-5x normal order volume during Valentine's Day, Mother's Day, Eid, and other gifting periods.
- Handled supplier relationships, product sourcing, inventory coordination, pricing support, bundles, and seasonal promotions.
- Coordinated deliveries across Amman, including driver dispatch, order tracking, and last-minute delivery issues.
- Contributed to social media content, customer-facing messaging, and seasonal marketing pushes.
- Family-owned floral and gift e-commerce/delivery business operating at hundreds of orders per month.
- Worked effectively in fast-paced environments.
Founder & E-Commerce Operator
HypCulturejo
MENA
2019 - 2022
- Sourced, priced, listed, and sold highend streetwear, sneakers, watches, and accessories through a boutique resale model.
- Developed innovative digital goods strategies to enhance user engagement and drive revenue growth.
- Operated a digital goods resale business, handling supplier negotiation, pricing, and support for international customers.
- Produced photography, videography, and short-form content for personal stores and external clients.
- Founded and operated HypCulturejo, a boutique selling high-end streetwear, sneakers, watches, and fashion items, alongside other online resale and digital goods projects.
- Online
Freelance Marketing & E-Commerce Consultant
Self Employed
Málaga, Spain
01.2021 - Current
- Independent work across consumer brands, content projects, and early-stage ventures.
- Ran paid social, creator outreach, content production, and community growth work for different projects.
- Built landing pages, email and Telegram flows, social posts, and conversion-focused copy.
- Researched markets, competitors, and customer segments before choosing positioning and channels.
- Coordinated with creators, agencies, and partners across MENA and EU markets.
- Remote
Lead Growth & BD Consultant
Versus-X (VSX)
Málaga, Spain
12.2025 - 05.2026
- Short-term consulting engagement for a venture-backed digital assets project.
- Worked on growth, partnerships, KOL outreach, and community activity across X, Telegram, and Discord.
- Wrote and edited web copy, social content, investor-facing material, and campaign messaging.
- Prepared updates and reports for founders and external partners.
- Used Dune Analytics, Etherscan, Google Sheets, Notion, Rocket.Chat, TestFlight, and social analytics to track campaigns, audiences, on-chain activity, product feedback, and BD conversations.
- Remote
- Analyzed client needs to develop tailored solutions enhancing operational efficiency.
- Facilitated workshops for stakeholders, driving alignment on project objectives and deliverables.
- Conducted market research to identify trends, informing strategic recommendations for client initiatives.
- Managed project timelines and deliverables, ensuring adherence to client specifications and expectations.
- Developed comprehensive reports summarizing findings and presenting actionable insights to clients.
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
Education
American High School Diploma - SAT2
International Leaders Academy
Amman Jordan05-2020
BA - International Marketing
Schellhammer Business School
Marbella, Spain01-2025
Skills
- Marketing Platforms: Google Ads, Meta Ads Manager, TikTok Ads Manager, Instagram marketing, Meta Business Suite, X, influencer/KOL outreach, landing pages, funnels
- Analytics & Reporting: Google Analytics 4, Google Search Console, Looker Studio, Dune Analytics, Etherscan, Excel, Google Sheets, campaign tracking, performance reports
- E-Commerce: Shopify, DTC store operations, product sourcing, pricing, bundles, promotions, customer service, fulfillment coordination, marketplace/resale experience
- Creative & Content: Adobe Creative Suite, Canva, Figma, photography, videography, short-form video, copywriting, content calendars, product listings
- Productivity & CRM: Notion, PowerPoint, CRM/email tools, RocketChat, TestFlight, Discord, Telegram, Google Workspace, Microsoft Office
- Languages: English native, Arabic native, Spanish fluent
- Digital marketing strategy
- Product sourcing
- Google analytics
- Affiliate marketing
- Influencer partnerships
- Business analysis
- Project management
Languages
Spanish
Advanced (C1)
English
Bilingual or Proficient (C2)
Arabic
Bilingual or Proficient (C2)
Timeline
Lead Growth & BD Consultant
Versus-X (VSX)
12.2025 - 05.2026
Freelance Marketing & E-Commerce Consultant
Self Employed
01.2021 - Current
Operations & Customer Lead
WardExpress
01.2017 - 01.2021
Founder & E-Commerce Operator
HypCulturejo
2019 - 2022
BA - International Marketing
Schellhammer Business School
American High School Diploma - SAT2
International Leaders Academy