Ricardo Bernal Maldonado
Barcelona
Summary
Dynamic creative professional with a strong track record in managing corporate communication channels and fostering relationships between advertising, media agencies, and cross-disciplinary experts. Proven leadership in endomarketing projects that enhance internal communications and improve workplace culture. Extensive experience in lithographic production, achieving over one million units, complemented by expertise in large-format arts and brand communication. Skilled in developing digital content strategies, media programming grids, and 360 campaigns while utilizing management tools for content automation and performance analysis.
Overview
11
11
years of professional experience
Work History
DIGITAL TRUST AND SAFETY ANALYST
TELUS INTERNATIONAL
06.2024 - Current
- Review user-generated back-office information to ensure compliance with established policies
- Take prompt and appropriate action on information that violates guidelines or poses risks
- Stayed informed about internal policies to assure proper execution.
- Analyzed data trends to mitigate potential risks.
STRATEGIC CONSULTANT
FREELANCEE
01.2015 - Current
- Crafted unique brand profiles for companies and individuals.
- Management of social networks and business digital channels
- Executed branding strategies by curating unique brand tone, personality, and sensory elements.
- Executed designs across various platforms with a focus on advertising.
- Crafted visually appealing website interfaces.
BRAND MANAGER
SOPAS DE MAMA Y POSTRES DE LA ABUELA FRANCHISE
BOGOTA
02.2020 - 11.2021
- Structured digital platforms to enhance brand presence on web, social networks, search engines and directories.
- Led the lithographic process for developing brand content.
- Created design frameworks for internal communication materials to streamline processes.
- Directed end-to-end production of print and digital assets to enhance brand visibility.
- Responsible for the corporate radio station and media planning
- Coordinated company involvement in industry fairs and events.
- Implemented continuous learning programs tailored to organizational needs.
COMMUNICATIONS, DESIGN AND MARKETING EXECUTIVE
ENGINY ASSESSORS I CONSULTORS EMPRESARIALS
06.2017 - 02.2018
- Directed creation of cohesive architectural identity and brand messaging for Oquendo coffee expression.
- Successfully handled diverse commercial elements.
- Produced tailored branding materials for the grain, legume, and nut-oriented company, Casa Gash.
- Developed branding design and produced brand assets for Vilardaga Juridics.
- Crafted an innovative proposal for branding and packaging of MORETO flour.
COMMUNICATIONS AND DESIGN EXECUTIVE - INTERN
MONIBERIC
04.2016 - 11.2016
- Collaborated in developing branding and communication strategies for a new company product named 'Hambox'.
- Customized package designs aligning with brand image.
- Designed, managed, and programmed content across brand digital channels.
- Designed temporary architectural furniture for Alimentaria 2016 fair.
- Created cutting-edge designs for magazine ads.
- Created necessary documentation for commercial department.
GRAPHIC DESIGNER
JAQUEMATTE ADVERTISING AGENCY
07.2014 - 09.2015
- Crafted layouts tailored for diverse mailing campaigns.
- Participate in the creative process of advertising campaigns
- Developed compelling presentation materials for company-wide use.
- Developed merchandising layouts, display concepts, and point-of-purchase materials.
- Created key visuals and graphic concepts for campaigns.
- Produced high-quality final artwork for small and large format print media projects.
Education
Master - Marketing and sales management
UPC Universidad politécnica de Cataluña
Master - Digital marketing
AIP Barcelona
Diploma - Cost and strategic budgets
Pontificia Universidad Javeriana
Diploma - Business administration
CCB Camara de coercion de Bogotá
Bachelor`s degree - Industrial Design
Pontificia Universidad Javeriana
Skills
- Content creation
- Brand management
- Advertising
- Graphic design
- Editorial design
- Corporate communications
- Media planning
- Public relations management
- Storytelling
- HTML workflow
- Content development
- CRM campaigns
- KPI management
Tools:
- Microsoft Office Suite
- Google Suite
- CRM (HubSpot, Salesforce)
- Project Management software (Monday, Asana, Slack)
- CMS (Wordpress, Wix)
- Graphic design software (Adobe Creative Suite, Serif, Affinity Suite, Corel Draw, AutoCAD, Rhinoceros 3D, SolidWorks, Blender)
- Bitly
- Mailchimp
- Contentstudio
- POS software (ICG manager, UniCenta, Verint)
- AI (ChatGPT, Briefly)
Languages
- Spanish, Native
- English, B2 IELTS Certificate
Timeline
DIGITAL TRUST AND SAFETY ANALYST
TELUS INTERNATIONAL
06.2024 - Current
BRAND MANAGER
SOPAS DE MAMA Y POSTRES DE LA ABUELA FRANCHISE
02.2020 - 11.2021
COMMUNICATIONS, DESIGN AND MARKETING EXECUTIVE
ENGINY ASSESSORS I CONSULTORS EMPRESARIALS
06.2017 - 02.2018
COMMUNICATIONS AND DESIGN EXECUTIVE - INTERN
MONIBERIC
04.2016 - 11.2016
STRATEGIC CONSULTANT
FREELANCEE
01.2015 - Current
GRAPHIC DESIGNER
JAQUEMATTE ADVERTISING AGENCY
07.2014 - 09.2015
Master - Marketing and sales management
UPC Universidad politécnica de Cataluña
Master - Digital marketing
AIP Barcelona
Diploma - Cost and strategic budgets
Pontificia Universidad Javeriana
Diploma - Business administration
CCB Camara de coercion de Bogotá
Bachelor`s degree - Industrial Design
Pontificia Universidad Javeriana
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